News
ENLARGE
Business name: ATD (Attention to Detail) Auto Spa.
Location: Serving the Vail Valley.
Date opened: We opened Sept. 1, 2010, in the Vail Valley, but originally started in 1993 in San Diego.
Owner: Derek Greco.
Contact info: Phone, 970-306-9674; Web, www.vaildetail.com; email, info@vaildetail.com.
What goods or services do you provide? ATD Auto Spa is the Vail Valley's only full service auto detail and appearance company. We strive to exceed our customers' expectations with a painstaking eye for detail and customer service. With more than 20 years' experience, ATD has the proper techniques, know-how and environmentally friendly solutions to maintaining your vehicle's value.
What's new or exciting at your place? New for 2012, ATD Auto Spa is now offering vehicle and window wraps for commercial applications. Vehicle wraps are a differentiated marketing approach to turning your commercial vehicles into rolling billboards that stand out from the crowd. Learn more at www.vailvehiclewraps.com.
What strategy do you use to differentiate your business from your competition? ATD Auto Spa differentiates itself from the competition in several ways. One is our unmatched experience and knowledge of the proper techniques to properly care for both the inside and outside of the modern vehicle. Second, we have a great understanding of the specific issues that vehicles have up here at high altitude — from keeping leather properly conditioned to proper mag chloride removal and vehicle prep. The rigors that vehicles face up here is unlike anywhere else.
Finally, our customer service is second to none. We strive to exceed our customers' expectations and turn every customer into a walking word-of-mouth advertiser. These and other reasons have propelled ATD Auto Spa to be the largest auto detail and appearance company in the Vail Valley in a very short period of time.
What philosophy do you follow in dealing with your customers? What can your customers expect from you? Our philosophy is that our customers are our friends and will be treated as such. Our service works around the needs and schedules of our clients and we make sure our work exceeds expectations. We know that our customers are happy and refer their friends.
Tell us a little about your background, education and experience: Derek is a serial entrepreneur with two other companies he currently operates. He takes extreme pride in the company's work. Derek originally started Attention to Detail in San Diego at the age of 14 and operated it until the age of 19. When he moved to the Vail Valley in early 2010, while working on another business project, he realized that no one in the valley had differentiated themselves as the leader in the industry. Thus, ATD Auto Spa was born again.
Our ultimate goal is to underpromise and overdeliver with a meticulous eye for detail. On every car we have an internal “cherry on top” mentality where every customer is getting more than they paid for. ATD has been a great experience and has enabled Derek to meet many of the valley's finest people. We are looking forward to meeting more of them!
What is the most humorous thing that has happened at your business since you opened? The funniest things that have happened since ATD Auto Spa's inception is the overwhelming trust that people have for others in this valley. Many customers we have talked to on the phone will simply leave their keys in their car, parked and have never even met us in person! Obviously, they have nothing to worry about — we are insured by Cathy Thompson State Farm, but they must really trust the voice on the other end of the line!
Location: Serving the Vail Valley.
Date opened: We opened Sept. 1, 2010, in the Vail Valley, but originally started in 1993 in San Diego.
Owner: Derek Greco.
Contact info: Phone, 970-306-9674; Web, www.vaildetail.com; email, info@vaildetail.com.
What goods or services do you provide? ATD Auto Spa is the Vail Valley's only full service auto detail and appearance company. We strive to exceed our customers' expectations with a painstaking eye for detail and customer service. With more than 20 years' experience, ATD has the proper techniques, know-how and environmentally friendly solutions to maintaining your vehicle's value.
What's new or exciting at your place? New for 2012, ATD Auto Spa is now offering vehicle and window wraps for commercial applications. Vehicle wraps are a differentiated marketing approach to turning your commercial vehicles into rolling billboards that stand out from the crowd. Learn more at www.vailvehiclewraps.com.
What strategy do you use to differentiate your business from your competition? ATD Auto Spa differentiates itself from the competition in several ways. One is our unmatched experience and knowledge of the proper techniques to properly care for both the inside and outside of the modern vehicle. Second, we have a great understanding of the specific issues that vehicles have up here at high altitude — from keeping leather properly conditioned to proper mag chloride removal and vehicle prep. The rigors that vehicles face up here is unlike anywhere else.
Finally, our customer service is second to none. We strive to exceed our customers' expectations and turn every customer into a walking word-of-mouth advertiser. These and other reasons have propelled ATD Auto Spa to be the largest auto detail and appearance company in the Vail Valley in a very short period of time.
What philosophy do you follow in dealing with your customers? What can your customers expect from you? Our philosophy is that our customers are our friends and will be treated as such. Our service works around the needs and schedules of our clients and we make sure our work exceeds expectations. We know that our customers are happy and refer their friends.
Tell us a little about your background, education and experience: Derek is a serial entrepreneur with two other companies he currently operates. He takes extreme pride in the company's work. Derek originally started Attention to Detail in San Diego at the age of 14 and operated it until the age of 19. When he moved to the Vail Valley in early 2010, while working on another business project, he realized that no one in the valley had differentiated themselves as the leader in the industry. Thus, ATD Auto Spa was born again.
Our ultimate goal is to underpromise and overdeliver with a meticulous eye for detail. On every car we have an internal “cherry on top” mentality where every customer is getting more than they paid for. ATD has been a great experience and has enabled Derek to meet many of the valley's finest people. We are looking forward to meeting more of them!
What is the most humorous thing that has happened at your business since you opened? The funniest things that have happened since ATD Auto Spa's inception is the overwhelming trust that people have for others in this valley. Many customers we have talked to on the phone will simply leave their keys in their car, parked and have never even met us in person! Obviously, they have nothing to worry about — we are insured by Cathy Thompson State Farm, but they must really trust the voice on the other end of the line!
