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The brouhaha
• What: State lawmakers are discussing a bill to end 3.2 beer sales and allow grocery and convenience stores to sell regular beer.
• How: Any retailer with a 3.2 license could sell regular beer.
• Supporters: Grocery and convenience store operators and their industry association.
• Opponents include: Liquor store owners, liquor wholesalers, craft brewers and the hard-liquor industry.
• Sponsors: Sen. Jennifer Veiga, D-Denver; Rep. Buffie McFadyen, D-Pueblo.
• How: Any retailer with a 3.2 license could sell regular beer.
• Supporters: Grocery and convenience store operators and their industry association.
• Opponents include: Liquor store owners, liquor wholesalers, craft brewers and the hard-liquor industry.
• Sponsors: Sen. Jennifer Veiga, D-Denver; Rep. Buffie McFadyen, D-Pueblo.
VAIL VALLEY, Colorado — Liquor store owners in Colorado's Vail Valley are gearing up to fight what they see as a legislative assault on their business.
A pair of legislators — Sen. Jennifer Veiga of Denver and Rep. Buffie McFadyen of Pueblo, both Democrats — has introduced a bill that would allow grocery stores to sell full-strength beer. Grocery and convenience stores can now sell only beer that has 3.2 percent alcohol by volume.
Liquor store owners and their state trade association last year fought a similar proposal by the grocery industry by accepting a bill that allows liquor stores to stay open on Sunday.
Grocery stores came back to the legislature this year complaining that having liquor stores open on Sunday has crippled their beer sales.
Jim Schrock, the general manager of Village Market, which has stores in Edwards, Telluride and Snowmass Village, said Tuesday he hadn’t heard about the bill. But, he said, he thinks it could be a good idea.
“It’s come up several times before,” Schrock said. “But I think it could be good for tourists and other customers.”
Schrock said people from out of state aren’t often aware of how Colorado liquor laws work, and selling full-strength beer would be a convenience for them.
Village Market in Edwards doesn’t sell beer, but the stores in Telluride and Snowmass Village do, and Schrock said he’d be interested in selling the full-strength product.
But one man’s convenience is another man’s really bad idea.
Mickey Werner is the manager of Alpine Wine & Spirits in the Vail City Market store. Peter Struve owns Mac’s Liquors in Gypsum. Both think the idea to put full-strength beer in grocery stores would be bad for their business, of course. But both also said the idea could be bad for the community.
“Alcohol is, for all intents and purposes, a controlled substance,” Werner said. “And liquor stores are subject to extreme regulation by the state.”
Werner said he worries that grocery store beer sales could lead to more people stealing, and more minors illegally buying.
“Imagine spring break in Vail,” Werner said. “It would open the door to chaos.”
And, Werner added, if a grocery store is caught selling to minors, it can stay open and sell food even if the beer coolers are empty. If a liquor store sells to an underage buyer, the entire store gets shut down.
“I think we have a higher responsibility,” Werner said.
In Gypsum, Struve said he’s worried about the future of his business if grocery stores are allowed to sell full-strength beer. Beer makes up most of the sales at Mac’s, and providing someone with the convenience of buying a six-pack while shopping for dinner would hurt, he said.
If full-strength beer does end up in grocery stores, Struve said he’s going to have to really concentrate on providing different products, in different sizes, for people who want something that isn’t available at the supermarket.
And, he said, his store has a couple of things grocery stores don’t.
“I’ll need great parking out front, and multiple registers operating so someone can get in and get out,” Struve said. “And I’ve got that.”
But, he added, “It’s really tough to be a mom-and-pop store these days.”
Business Editor Scott N. Miller can be reached at 748-2930, or smiller@vaildaily.com.
A pair of legislators — Sen. Jennifer Veiga of Denver and Rep. Buffie McFadyen of Pueblo, both Democrats — has introduced a bill that would allow grocery stores to sell full-strength beer. Grocery and convenience stores can now sell only beer that has 3.2 percent alcohol by volume.
Liquor store owners and their state trade association last year fought a similar proposal by the grocery industry by accepting a bill that allows liquor stores to stay open on Sunday.
Grocery stores came back to the legislature this year complaining that having liquor stores open on Sunday has crippled their beer sales.
Jim Schrock, the general manager of Village Market, which has stores in Edwards, Telluride and Snowmass Village, said Tuesday he hadn’t heard about the bill. But, he said, he thinks it could be a good idea.
“It’s come up several times before,” Schrock said. “But I think it could be good for tourists and other customers.”
Schrock said people from out of state aren’t often aware of how Colorado liquor laws work, and selling full-strength beer would be a convenience for them.
Village Market in Edwards doesn’t sell beer, but the stores in Telluride and Snowmass Village do, and Schrock said he’d be interested in selling the full-strength product.
But one man’s convenience is another man’s really bad idea.
Mickey Werner is the manager of Alpine Wine & Spirits in the Vail City Market store. Peter Struve owns Mac’s Liquors in Gypsum. Both think the idea to put full-strength beer in grocery stores would be bad for their business, of course. But both also said the idea could be bad for the community.
“Alcohol is, for all intents and purposes, a controlled substance,” Werner said. “And liquor stores are subject to extreme regulation by the state.”
Werner said he worries that grocery store beer sales could lead to more people stealing, and more minors illegally buying.
“Imagine spring break in Vail,” Werner said. “It would open the door to chaos.”
And, Werner added, if a grocery store is caught selling to minors, it can stay open and sell food even if the beer coolers are empty. If a liquor store sells to an underage buyer, the entire store gets shut down.
“I think we have a higher responsibility,” Werner said.
In Gypsum, Struve said he’s worried about the future of his business if grocery stores are allowed to sell full-strength beer. Beer makes up most of the sales at Mac’s, and providing someone with the convenience of buying a six-pack while shopping for dinner would hurt, he said.
If full-strength beer does end up in grocery stores, Struve said he’s going to have to really concentrate on providing different products, in different sizes, for people who want something that isn’t available at the supermarket.
And, he said, his store has a couple of things grocery stores don’t.
“I’ll need great parking out front, and multiple registers operating so someone can get in and get out,” Struve said. “And I’ve got that.”
But, he added, “It’s really tough to be a mom-and-pop store these days.”
Business Editor Scott N. Miller can be reached at 748-2930, or smiller@vaildaily.com.
