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Wednesday, October 28, 2009

Vail Valley Bizwatch: Wholistic IntegraCare



Dr. Elina Chernyak recently opened Wholistic Integracare, a new medical clinic in the Vail Valley.
Dr. Elina Chernyak recently opened Wholistic Integracare, a new medical clinic in the Vail Valley.ENLARGE
Dr. Elina Chernyak recently opened Wholistic Integracare, a new medical clinic in the Vail Valley.
Special to the Daily
Business Name: Wholistic IntegraCare.

Date Opened: Oct. 1.

Owner: Dr. Elina Chernyak D.O.

Contact Info:

Web: www.wholisticintegracare.com.

E-mail: DrElina@wholisticintegracare.com.

Phone: 970-306-2737.

What goods or services do you provide? I provide personal healthcare solutions for a wide variety of health issues, using the philosophies of Integrative and osteopathic medicine. In other words, I employ a highly individualized approach, combining the best of traditional and alternative practices.

I work with people who may be dealing with anything from a cold or flu to chronic conditions such as arthritis, autoimmune disorders, weight problems, allergies, migraines, or fatigue. My passion lies in finding interrelated causes of a health issue rather than just treating the symptoms. I also work with healthy people to maintain health and boost immunity, and to improve cognitive and athletic performance through nutrition.

I use low-tech yet elegant pathways to resolution, and high-tech pathways such as individual biochemical analysis and genetic testing. As an osteopath, I also employ manual therapies.

What's new or exciting at your place? What's new and exciting is the kind of care my clients will receive when they walk through the door. I offer a new model of health care, unlike anything found in a conventional doctor's office. It's warm and inviting — you won't have to wait for your appointment, you won't feel rushed, and the care you get will be more holistic, comprehensive and individualized. You'll receive highly scientific, evidence-based treatments that are tailored to your needs and to your life, using alternative and/or conventional means.

And, I always offer tea and cookies (healthy ones) to my clients before we get started! In addition, all my clients receive a 15 percent discount on all nutritional products and supplements they purchase through my Web site. Since I advocate and often administer these high-quality products, I like to offer my clients a more affordable way of obtaining them.

What strategy do you use to differentiate your business from your competition? The healthcare options available today are quite polarized. On one hand we have the conventional medical community that offers wonderfully effective solutions for certain conditions, but is fairly confined in philosophy, and often falls short with many people's expectations. On the other hand, we have the alternative healthcare community that offers solutions that are more holistic and natural, but generally is not backed by extensive, formal medical training.

What I offer brings the two schools of thought together under the little roof in my office. As an integrative, holistic practitioner, I focus my efforts in finding underlying, interrelated causes using biologically sophisticated diagnostics. Then, I administer alternative, nutrition-based strategies as often as possible, along with osteopathic methods and conventional pharmaceuticals whenever appropriate. It's the best of both worlds. I like to have as many tools in my toolbox as possible.

What philosophy do you follow in dealing with your customers? What can your customers expect from you? I like to say that I put the “health” and the “care” back into healthcare. As a physician, I feel it's my duty to educate, motivate and support my clients in building immunity and vitality through healthy lifestyle choices.

I treat everyone as I would like to be treated, as a person and not just a case. “Feeling better” is not just a physical state of being. It means that you feel listened to and cared for in a personal, human way. There is an intangible, yet powerful healing force in that concept.

I provide the time and attention that is required to communicate thoroughly and to treat you comprehensively, especially with chronic cases. I'll spend an hour for most of my initial consultations because I need to get to know the patient in a thorough, holistic sense and determine the most intelligent course of action.

Tell us a little about your background, education and experience: I grew up in Soviet Russia, and spent many of my formative years in a remote village in Ukraine where locals treated each other with folk remedies passed down from generation to generation. I worked with local healers and grew up with the philosophy of preventive medicine.

I came to the U.S. when I was 15, speaking no English, yet managed to finish high school and the University of Florida with top honors. I completed my medical training at Des Moines University, the second oldest osteopathic medical school in the United States, while simultaneously pursuing certifications in the fields of functional medicine. I've also been fortunate to study under some of the most renowned and influential practitioners of Integrative medicine. These experienced, talented physicians were, and in some cases continue to be, enduring, caring mentors.

What is the most humorous thing that has happened at your business since you opened? One day I had a man stumble in and ask rather sharply if I had medicinal marijuana. I almost reached for my gun!


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