Pam Boyd
pboyd@eaglevalleyenterprise.com

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August 22, 2012
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Re-Discover Eagle

Bike trails, fishing holes, ballfields, eateries, specialty shops, lodges, equestrian options and more ... There's a lot more to the Eagle community than the average citizen may know.

Members of the Eagle Marketing and Events Committee want to talk about all that Eagle has to offer and all the town is doing to promote its great array of amenities during a special event planned next Wednesday, Aug. 29, at the Eagle Pool and Ice Rink.

"Eagle has big new plans to enter the recreation tourism industry, and we want our business owners, employees and citizens to be the first to know all the details," said Eagle Marketing and Events Coordinator Meg Stepanek. "Eagle's businesses and residents will have many opportunities to be involved in the success of this initiative, so the town is throwing a 'Re-Discover Eagle' party to present the various ways business owners, employees and residents can participate in the promotion of this great community."

The event is planned from 6 to 8 p.m. and everyone is welcome. "Get the skinny on Eagle's plans to enter the recreation tourism industry, find out what it will mean for you and your business, and learn how you can get involved with Eagle's tourism strategy," said Stepanek.

According to Scot Webster, member of both the Eagle Town Board and the Eagle Events and Marketing Committee, it's time for all Eagle locals to get involved with the town's promotion efforts.

The Eagle Marketing and Events committee was formed earlier this year after voters passed a $2 per room per night lodging occupation tax with the money generated earmarked for marketing. The lodging fee will generate approximately $120,000 annually. Webster said the successful ballot question put the wheels in motion for a community marketing program.

"The voters felt a tax dedicated to marketing this community would be a good thing. Any goal needs an engine," he said.

With a dedicated funding source, Webster noted the town hired Stepanek and then formed the marketing group to develop and implement a program. For the past six months, committee members have been discussing promotional strategies and reviewing community amenities in an effort to hone in on a marketing message.

"Basically, as a group, we re-discovered our natural assets. Now we are going to tell that to the world," said Webster.

In a nutshell, Webster noted that outdoor recreation is the central theme of the marketing effort as reflected in the community's new recreation website, www.eagleoutside.com. Additionally, town staff and the committee have developed a process for promoters to apply for seed money to bring events to the community. During the Re-Discover Eagle event next week, the committee members will share information about the town's efforts, solicit comments from community members and most importantly, invite locals to get on board.

"We are all in this together. We are all promoting Eagle. It's a big team effort for the entire town," said marketing committee member Holli Snyder. "A rising tide lifts all boats and everyone needs to get on board and start rowing."

While the focus of the event is to share information, marketing committee members also hope to communicate their enthusiasm for the community promotion program and have some fun.

"We are excited to be on Team Eagle and we are excited to have more people join us," said committee member Erin Vega. "We really hope that people come out to Re-Discover Eagle. They will come away with some great information and have a fun evening. How can you beat that?"


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The VailDaily Updated Aug 22, 2012 12:38PM Published Aug 22, 2012 12:34PM Copyright 2012 The VailDaily. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.