VAIL - This Christmas giving season, several local companies have joined forces to raise money for Eagle County's Salvation Army. For the second year in a row, Ski Country radio station and Crazy Mountain Brewery, along with Bighorn Toyota of Glenwood Springs, Christy Sports of Avon and Leadfoot Linda's of Eagle-Vail, have come together to create Ski Country Brew, a special release Extra Pale Ale specifically created for Ski Country by brewer Kevin Selvy of Crazy Mountain Brewery.
"This easy-drinking beer features a light, golden malty backbone with a citrus aroma. This very drinkable pale ale accents the Cascade hops we use," said Selvy.
The beer will debut at a kick-off party at the Crazy Mountain Brewery tasting room on Friday, from 5 to 8 p.m. Tickets to the kick-off party are $15 at the door, which gets you food provided by The Lost Cajun in Edwards, a commemorative pint glass, two pints of Ski Country Brew and a chance to win lots of great door prizes, including Denver Nuggets Basketball tickets and a pair of three-day passes to Vail's Snow Daze festival.
"We are thrilled to be partnering with Crazy Mountain Brewing for such a fun holiday promotion," said Holli Snyder, general manager of Ski Country. "It's an innovative concept, drinking beer for charity, and we hope to continue this tradition for years to come! We know that our listeners are going to drink beer anyway, why not drink a beer that gives back 100 percent of the cost of the beer to our local community? It's truly a beer that is good for the soul."
Thirsty beer lovers will also be able to find this special brew at restaurants across the Ski Country listening area beginning Monday. See the info box to learn which restaurants plan on carrying the beer.
One hundred percent of the proceeds from Ski Country's Brew sold through Crazy Mountain Brewery and all partnering restaurants will go to the local Salvation Army's food pantry, emergency assistance program, emergency shelters and Christmas food basket program.
In 2011 the Ski Country Holiday Brew raised $3,750 for the Salvation Army, and the goal for 2012 is $7,500.
"Last year we used the money to replenish our depleted food supply after our busy holiday season," sadi Tsu Wolin-Brown, the executive director of the Salvation Army. "The need for critical food does not go away after the holidays and we are truly thankful for these donations."
For more information on KSKE's Brew, contact Holli Snyder at 970-949-0140, or by e-mail at email@example.com.