Business name: Lamina Jewelry & Gallery.Location: One Willow Bridge in Vail Village, just across the street from Solaris.Date opened: Dec. 1, 2012.Owner: Amad Akkad.Contact info: Call 970-476-7799.What goods or services do you provide? Our store offers a wide selection of fine designer jewelry and museum quality fossils and minerals. We select unique styles made by designers from all over the world. Some of the collection includes Royal Asscher diamond snow globe rings. Royal Asshcer is the creator of the sparking tiara that was made for Catherine Middleton to celebrate her royal wedding.What's new or exciting at your place? Come and see a 55 million year old crab that was recently discovered in New Zealand, and also check out our giant turtle fossil that was discovered in Africa. You should not miss a collection of Enric Torres' handmade rings from Barcelona. Each piece is made of sea shells or agates and features precious stones. Absolutely one of a kind.What strategy do you use to differentiate your business from your competition? Our goal is to show you something you've never seen before. It's like coming to a museum. Whether it's the fine jewelry collection or the fossils and minerals.What philosophy do you follow in dealing with your customers? What can your customers expect from you? Come in as a customer, but leave as a friend. Tell us a little about your background, education and experience: Every kid is a little rock collector. I just never grew up. Father used to take me to museums as a child and I fell in love with fossils and minerals. I am proud of the collection we have and want every kid to see it and enjoy it. I also love traveling the world in search of jewelry collections that are unparalleled in their uniqueness. What is the most humorous thing that has happened at your business since you opened? After 14 years in Vail, I've found myself communicating with Russians, Mexicans, Asians and countless others without speaking their language.