Find out how crucial first impressions are at a luncheon and seminar hosted by HSMAI Vail. Learn about effective personal branding, communication styles and body language Wednesday from 11:30 a.m. to 1 p.m. at the Lodge at Vail. Cost is $25 for members and $35 for nonmembers. To RSVP, email Terry Hanley at thanley@vailresorts.com.