Author of ‘Get a Clue’ coming to Edwards Tuesday
October 27, 2013
If you go …
Who: Temeko Richardson, author of “Get a Clue: 10 Steps to an Executive IQ.”
When: 6 p.m. Tuesday.
Where: The Bookworm of Edwards.
More information: Call 970-926-READ.
Temeko Richardson's best business advice is for business owners to "get a clue," and she will tell readers how to complete this task at The Bookworm of Edwards on Tuesday.
Based on her experience successfully founding two companies, her book "Get a Clue: 10 Steps to an Executive IQ," is a concise summary of business advice and modern business techniques from an experienced entrepreneur. Her companies are the RLC Group, of which she is the founding CEO since 2010, and she is the managing principal of TSG One, founded in 2001.
TSG One is a technology company she describes as focusing on "implementing financial, customer experience and customer relationship software for customers across different industries — MSOs, entertainment, finance, consumer goods and health sciences." However, her experience with this company led her to realize that some common business practices are outdated.
This realization provided her the opportunity to open the RLC Group, a company focused on the best way to manage a business. The RLC Group's focuses are entertainment and athletics, logical company characteristics because of her love of athletics. She attributes part of her success to her running and sports. This passion helped refine her business focus and has encouraged her to engage in philanthropic work.
PRWeb reported that Richarson donated $20,000 for 32 children to attend a football camp lead by Ray Lewis, a former football player for the Baltimore Ravens.
She insists that "donating to a philanthropic cause had nothing to do with me improving my business. It's about who I am as a person and the organizations that I support because they instill the value of 'going beyond your circumstance for a goal.'"
She continues by stating that "if you are not about helping others, you can't expect the employees to relate to you because of a vision and a bottom line. There has to be more to the leader. It starts top down and the tone is set from there to build teamwork, rapport, motivation and confidence in others."
The three greatest challenges companies face
So while giving back to the community is a personal fulfillment for Richardson, it also makes her a better businesswoman. She is confident that in order to grow businesses, it is essential to be in touch with each employee, no matter what function he or she performs within a company. Each prosperous company must continually assess how in touch it is with all facets of its business and how well it is doing, "not only based on revenue but image, loyalty, employee perception, customer awareness, and product preferences," she said.
Richardson knows that these assessments are difficult for any company, especially if they require the rebranding of a company or another significant change. However, she thinks that the three greatest challenges companies face are "understanding the right time to refocus or brand different based on changing external factors, remaining relevant and true to the brand without sacrificing reputation and becoming complacent when a certain level of revenue is reached rather than continually evaluate how to improve."
Other things covered
These issues and others will be discussed at The Bookworm event. She will also focus on how to capitalize on current customers, use social media for small business growth and use other local factors to maximize profits. She will offer wisdom from her book, "Get a Clue," that is relevant to the local community.
However, "Get a Clue," is not simply full of business tips; it is about "understanding when to take the initiative for corrective action to improve efficiency," she said. It is also a personable book, encouraging readers to try to understand how best to improve their individual businesses.
Richardson encourages anyone looking to improve their business techniques to read "Get a Clue" because "it is an easy read that steps the reader through a personalized view of himself, a self-evaluation of the business and step-by-step guide on how to gather the data that can contribute to longevity in a successfully operated business."
Her target demographic is not just small business owners in need of personalized advice from a veteran industrialist, but anyone seeking a better understanding of the subtleties of business techniques is encouraged to attend the event.
Leigh Horton is a journalism intern at The Bookworm of Edwards and a student at the Colorado School of Mines.