Vail Today: Skea reveals designs for the 2017-18 ski season at SIA (video)
February 15, 2017
Editor's note: This is part one of a seven-part series on new gear featured at the Snowsports Industries America (SIA) Snow Show held in Denver in January. SIA is a nonprofit, member-owned trade association representing suppliers of consumer snowsports with constituents in the retailer, rep and resort communities.
Sometimes luxury and style don't fit with function and purpose, but all those ideals blend together in Skea skiwear for the 2017-18 season.
Skea has been a staple at the Snowsports Industries America (SIA) Snow Show for decades, and each year, it wows the industry with its innovative and avant-garde fashions for on and off the slopes. Apres ski-inspired pieces lead the looks from the slopes to the streets. Feel comfortable going to cocktails or dinner in a wool mini skirt, fur poncho or a down shawl with fur trim.
Twists on fringe and sequins gained attention this year, but still turning heads from last year is the Hologram Collection. For the 2017-18, season Skea brought the iridescent fabric back in black, which has more of a dark-blue hue and shines radiantly when the light hits it just right.
The Skea brand was born and raised in Colorado in 1972. What started out being a fun family business for Georges and Jocelyn Boyer has grown into an international luxury mountain and lifestyle brand.
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Diane Boyer took over the company from her parents in 1995 and is proud to offer clothing that is designed for women who ski by women who ski. She draws her inspiration from many places to which she's traveled, as well as trends in the current fashion world.
"Sequins are everywhere. On dressy tops and skirts in the clubs, so I thought why not add them to our clothing?" she said. "Fringe is popular in our Western culture, and the idea for the snowflake jacquard simply came from nature."
The women who wear Skea range from former ski team athletes and ski travel journalists to busy moms with daughters (Skea makes a matching girls' line) and those who may have retired from the slopes but still want to look stylish while staying warm.
"I think we appeal to so many because we design classic yet contemporary clothing that speaks to many women," Diane Boyer said.
View today's video to see more.
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