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February 22, 2014
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‘Vailtality’ — is it present at your place of business?

Recently, I had the pleasure of meeting an inspirational young woman. She came to my office seeking financial advice, but what ensued was a lesson in life. This was not one of those fatherly lessons that I successfully (and unsuccessfully) tried to impart in my children’s minds during the years. This was a lesson in “Vailtality” that she instead would teach me.

She was an energetic and intelligent woman who has lived in the Vail Valley for quite a while. You could tell she had taken great care of herself throughout the years — attractive by many folk’s standards. Her attire was up to date, and she talked of numerous days on the mountain with a sparkle in her eye. We discussed her successful business and how she manages its day-to-day operations. I was thoroughly impressed with her attention to detail. She found a niche in the valley that needed to be served and she created a way to serve it. Her business is now well established but she continues to improve it through the use of modern technology and a watchful eye.

So full of energy was this woman that I could not help but label her with the word “vitality.” I know, labeling people is not politically correct but those who know me understand. The dictionary definition of “vitality” is: the property of distinguishing the living from the dead, mental and physical vigor and enduring quality.” This was the perfect definition for this young woman.

Embodying ‘Vailtality’

After our meeting I began to think about the number of people I have had the pleasure to meet here in the Vail Valley with the same qualities. Many of them own or work for businesses where they utilize these traits to make their companies the best they can be. In fact, you can see signs of this “Vailtality” throughout our community. These are the businesses that keep their merchandise and displays up to date, use technology to attract customers and maintain their books. These are the businesses whose owners and managers attend relevant trade shows and belong to vibrant business associations. These are the businesses whose employees are attentive to customers’ needs and go out of their way to provide top notch customer service.

Are you a business owner or do you work for one of the hundreds of companies in our community? If so, my question to you is: Does your company have “Vailtality?” Is it alive or dying? Is it full of vigor? Does your company have an enduring quality that will allow it to prosper for years to come? Does it reflect the energetic lifestyle of our community? Take some time to reflect on your company and its true appearance. Then make a commitment to improve it if necessary and to keep it relevant in today’s marketplace — give it “Vailtality.”

Oh by the way, did I mention that the young lady going was skiing this weekend with her grandchildren at the age of 72?

Larry Cavanaugh is president of Centennial Bank in Vail. He is also a board member of the Vail Chamber and Business Association. If you are interested in finding out more about the Vail Chamber and Business Association and what it to offers businesses in and that do business in Vail, then call 970-477-0075 or email info@vailchamber.org. The group is based in Vail Village and its office is located on the top level of the Vail Transportation Center, so stop by and say hello.


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The VailDaily Updated Feb 23, 2014 04:50PM Published Feb 22, 2014 11:48AM Copyright 2014 The VailDaily. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.