EAGLE COUNTY — You probably noticed a new look and feel for the Vail Daily today. The same goes for vail daily.com, if you visited the site this morning.
We went live today with changes we have worked on for months. It all represents an investment in our operation that will improve how we deliver news and advertising, both in print and online.
We have switched to a new “content management system,” which we use for stories, headlines, photos, graphics, ads and pages. The change has allowed us to update the software and hardware we use to produce the paper.
We will be able to cover stories more effectively and efficiently — from writing stories remotely to getting news that happens later into the next day’s paper or onto the website more quickly.
The page elements — fonts, graphics and layouts — have changed a bit, too. That is due to changes happening behind the scenes in the day-to-day production of the paper.
Another change is the size of the paper — it is now one inch shorter. This brings us in line with the other papers in our company, making sharing news and advertising easier. It will also cut costs, allowing us keep prices lower for advertising without disturbing the reader experience or impact of the advertising.
Our new website also premiered this morning. The site features a cleaner, simpler and more streamlined design — all based on reader feedback and research on how people use news-oriented websites.
The site is easier to read no matter what device you are using — computer, tablet or smartphone. Because the site works well on your smartphone, we are doing away with our Vail Daily iPhone app. The app will no longer work, so delete it from your phone. On your mobile device, simply type vaildaily.com into your phone’s browser, and the site will adapt to your device for optimum readability.
Among other changes to the website:
• Photo display will be better and related article links will be much improved.
• A new area called “Marketplace” will feature items for sale, help-wanted ads, real estate listings, autos and more.
• Comments will return. Log in and comment using your Facebook profile.
We have been preparing for these changes for a few months, but we know it won’t be perfect from Day 1. Bear with us as we sort out bugs.
Our readership surveys tell us that our readership — people who pick up the paper at least once a week — is about 90 percent, among the best for newspapers anywhere. We work hard to serve those who rely on the Vail Daily to connect our communities. The changes will allow us to serve our readers and advertisers even better using the latest technology.