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July 31, 2013
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Eagle Valley Realty changes name to Access Real Estate

EAGLE COUNTY — Eagle Valley Realty is now Access Real Estate of Colorado.

The company recently completed a rebranding project. This news comes along with the launch of the company’s new website, www.accessrealestate.org.

“We moved forward with the rebrand because our firm is growing,” Doug Seabury, a partner at Access Real Estate, said “The name Eagle Valley Realty gave the perception that we were a downvalley real estate company when, in reality, we represent the entire valley from Vail to Gypsum.”

No easy task

Rebranding isn’t always easy and can often be emotional.

“A brand is not just a logo or color scheme,” said Bridget Farrell, the chief designer at Optimum7, an Internet marketing agency. “It allows the public to establish an emotional connection with a person, company, or product. For many consumers, a brand becomes a very personal aspect of our lives.”

“The word ‘access’ is a simple and inviting word,” company partner Scott Schlosser said. “It plays into all aspects of culture in this area. Whether we’re making a home or the outdoors more accessible for a client, we want to make everyone feel welcome.

rebranding social media

“Along with our excitement about our new name and logo, we are also enthusiastic about the rebranding of our social media accounts,” Schlosser added. “Our Twitter and Facebook accounts let people know what’s going on from a real estate perspective, of course, but also a lifestyle and community perspective.”

For more information, call 970-390-8786 or go to www.accessrealestate.org.

“We moved forward with the rebrand because our firm is growing. The name Eagle Valley Realty gave the perception that we were a downvalley real estate company when, in reality, we represent the entire valley from Vail to Gypsum.”
Doug Seabury
Access Real Estate partner


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The VailDaily Updated Jul 31, 2013 09:27PM Published Jul 31, 2013 07:06PM Copyright 2013 The VailDaily. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.