Jason Blevins
The Denver Post

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October 21, 2013
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Business of Water summit stirs economic support for water conservation

"In the West, when you touch water, you touch everything."

Sen. Mark Udall repeated that famous quote by Colorado congressman Wayne Aspinall at a unique gathering Friday of corporate forces working to protect and sustain the encumbered Colorado River.

Population growth, drought and increasing demand are challenging the Colorado River and threatening Western economies and outdoor lifestyles.

"In order to meet those challenges, we have to acknowledge that the current management and current use of the river is unsustainable. We've got to start from that point," said Udall, addressing the first Business of Water Corporate Leaders Summit in Denver, hosted by Protect the Flows, a network of almost 1,000 businesses advocating for protection of the 1,450-mile river.

More than 30 business leaders rallied for the two-day summit, sharing innovations and strategies for better water management.

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