BROOMFIELD — Vail Resorts, Inc. said Friday that the company will make an immediate $100,000 contribution towards relief efforts from the catastrophic flooding that has occurred in Colorado’s Front Range in the past several days, and additionally it will donate $1 for every season pass sold in Colorado, which will more than double its overall contribution. The company will work with local officials to identify the appropriate organizations that need the funds and will post the final breakdown of its donations on the EpicPass.com website.
“Colorado is not just where our company’s headquarters and four of our world-class mountain resorts are located, it’s our home. Our thoughts and prayers are with all of our friends, neighbors and employees in the Boulder and broader Colorado communities during this difficult time,” said Rob Katz, chairman and chief executive officer of Vail Resorts. “We believe it will be critical for everyone to come together in the coming weeks and months to help the community rebuild and heal, and we hope others join us in our efforts to help those in need.”
On Sept. 21, Vail Resorts will host its company-wide volunteer Echo Day, with employees working on community projects in 10 different locations across the country. More than 350 employees and their families from the corporate office in Broomfield will now donate their volunteer hours to help with critical restoration efforts in Boulder County. The company is working with Boulder County and other agencies to determine the most critical projects.
For more information about the company’s contribution to the flood relief efforts, visit www.epicpass.com.