GoPro Mountain Games going big in Vail | VailDaily.com

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GoPro Mountain Games going big in Vail

VAIL — The GoPro Mountain Games is going big this weekend in Vail.

Born from pro-level paddling contests, Vail’s valleywide circus turns 13 this weekend with more music, larger participant events and an army of high-flying dogs, thanks to the growing role of second-year sponsor GoPro.

The camera-making juggernaut has sculpted an everyman’s outdoor festival from the former Teva Mountain Games, hoping to solidify itself as a lifestyle brand.

Read more: http://www.denverpost.com/business/ci_25884709/gopro-mountain-games-goes-big-new-events-keyed

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