Larkburger seeking ‘crowdsourced’ program name
October 31, 2013
EAGLE COUNTY — Larkburger is asking fans to help name its new customer loyalty program. The winner will receive a $50 Larkburger gift certificate — plus bragging rights for life. The contest is open through Nov. 10, and the winner will be chosen by a combination of judges' choice and popular vote.
"Who better to name our new loyalty program than those who know Larkburger best – our guests," said company president Adam Baker. "We're looking for a name that speaks to Larkburger's dedication to the art of making delicious burgers and food, delighting our guests with a fun dining experience and being Colorado proud. We invite new opinions and want to collaborate with our guests, who consistently share great ideas about ways to make the Larkburger experience even better. We're excited to see what the public comes up with for this new initiative."
For more information, go to http://www.larkburger.com.