After months of construction delays, a bowling alley is set to strike the Snowmass Village Mall.
Slow Your Roll Slopeside Lanes originally was projected to open in June. Now owner Mark Reece wants to open at 5 p.m. today, pending an inspection, or Thanksgiving Day at the very latest.
Slow Your Roll is on the Snowmass Village Mall next to Aspen Sports and across from the Westin. The former Bedford Ballroom has taken on a new identity as a boutique bowling alley with eight lanes, four 180-inch TVs, a wood-fired pizza oven shipped from Italy and high-top tables made out of cedar bowling lanes from the 1950s.
Reece is taking a new spin on the typical bowling experience.
“We’re in Colorado, and I didn’t want people to feel like they weren’t outdoors,” Reece said. “I want people to feel comfortable and not feel like they’re in a Miami nightclub.”
There is a full-service liquor bar and kitchen. Reece will serve an upscale bar menu featuring its specialty: pizza. The Mugnaini wood-fired oven cooks in just two minutes, Reece said.
“I didn’t want to do a regular convection oven that would taste like a store-bought pizza,” Reece said. “This is a very unique product, and it’s a beautiful oven.”
The alley will be open from 4 p.m. to 1:30 a.m. seven days a week, and Reece plans to open for lunch closer to Christmas. As of Nov. 22, Reece did not have set prices but said he would be charging by the hour instead of per game.
The alley will be available for private functions and daily walk-ins. Reece said he has talked with local businesses to host Christmas parties at the alley.
Gary Suiter, interim Snowmass town manager, is looking forward to having a new business in town. It is the first time since the ’80s that there has been a bowling alley in the upper Roaring Fork Valley.
“It will be fantastic to have another recreational amenity in the daytime for those who don’t ski and an evening activity apres ski or apres dinner,” Suiter said.
The new business is a needed amenity in a resort community, and Snowmass is a fortunate town, Suiter said.
“The more amenities, restaurants and entertainment, the better,” Suiter said. “It adds to the number of options that are available for residents and visitors to Snowmass Village.”
Abby Margulis is an editorial intern working at The Aspen Times. She is a junior at DePauw University in Indiana.