SOCHI, Russia — The Olympics are big business for television, and the Sochi Games are feeding a voracious appetite from networks around the world for live sports programming. Some numbers from IOC managing director of television and marketing services:
— 464: Channels globally that broadcast Sochi Olympics coverage, nearly double the 240 that broadcast the Vancouver Games.
— 102,000: Number of hours that will broadcast, more than any previous Winter Games.
— 75: Percentage of Russians who have watched at least 15 minutes of Sochi Games coverage.
— 190 million: Number of Chinese that have tuned in for at least 15 minutes.
— 500 million: Estimated global audience for the opening ceremony.