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Sochi Scene: World tunes in

SOCHI, Russia — The Olympics are big business for television, and the Sochi Games are feeding a voracious appetite from networks around the world for live sports programming. Some numbers from IOC managing director of television and marketing services:

— 464: Channels globally that broadcast Sochi Olympics coverage, nearly double the 240 that broadcast the Vancouver Games.

— 102,000: Number of hours that will broadcast, more than any previous Winter Games.

— 75: Percentage of Russians who have watched at least 15 minutes of Sochi Games coverage.

— 190 million: Number of Chinese that have tuned in for at least 15 minutes.

— 500 million: Estimated global audience for the opening ceremony.

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The VailDaily Updated Feb 19, 2014 03:50PM Published Feb 19, 2014 03:50PM Copyright 2014 The VailDaily. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.