Vail Daily Bizwatch: Shirt Pro offers ‘direct to garment’ printing
Ryan Summerlin November 13, 2012
Business name: Shirt Pro.
Date opened: Aug. 1.
Owners: Bill Perry and Dan Bryant
Contact info: 970-688-5090 or 888-306-9580.
What goods or services do you provide? Specializing in direct to garment printing, Shirt Pro is a new local company offering local businesses, educational institutions, athletic teams, spas, retailers, resorts, restaurants, clubs, nonprofits, and the general public the opportunity to put their name, brand, logo or marketing message on customized clothing. No minimums, no set-up fees, free delivery, large local inventory, competitive pricing and experienced, friendly customer service are provided.
What’s new or exciting at your place? Offering more than 60 leading brands, 1,500 unique styles and a design studio on line at www.shirtproshop.com, users have the ability to upload their own custom graphics or use more than 25,000 templates to create exactly what they want on the garment of their choice. Should customers desire to market their designs online to make them available to their school or business, we offer the opportunity to create your own web site for free! It’s a great way for nonprofits and booster clubs to fund-raise.
What strategy do you use to differentiate your business from your competition? Shirt Pro always focuses on creating, not competing. Our business model is much different than your average custom T-shirt vendor. Direct to garment printers offer a greater advantage than traditional screen printers in terms of run size capabilities, turnaround time, print quality and production cost. In essence, this technology is the future of the garment decoration business for reasons of performance, costs and environmental considerations. Digital garment printing uses environmentally friendly, non-toxic, water-based ink. The print is going to hold up as well as traditional screen printed garments.
Shirt Pro is a local Web-based business that has provided shirts this past month to local, regional, national and international clientele. The company markets its product to consumers as well as wholesalers and retailers. We offer free logo creation and have capabilities to provide design services. All printing is done in house and local delivery is free.
What philosophy do you follow in dealing with your customers? What can your customers expect from you? Our philosophy is simple when it comes to customer service – the golden rule applies: “Always treat the customer as you would like to be treated.” You cannot run a business without customers; they have to always be your number one priority.
In addition to this philosophy we provide 100 percent satisfaction guarantee or your money back on all our products.
Customers can expect to speak with a local, polite customer service on the phone, receive expert advice on garment printing and get good value for their investment.
Shirt Pro is also going to e-mail you back promptly. Most of our work is done by customers e-mailing us graphics, quantities, sizes, colors and special requirements. Within the hour we usually respond to an e-mail with a quote from our design studio. If the client chooses they may modify color, lettering, logo location and have other options at their disposal.
Tell us a little about your background, education and experience: Shirt Pro was formed in August by long time locals Bill Perry and Dan Bryant. The organization grew as an offshoot of another company they currently operate called The Handy Map.
The Handy Map Company produces custom map designs on microfiber cloth. Clients include many of our national parks, golf courses, resorts, retailers and others. Information is available at www.thehandymap.com
Perry and Bryant have marketed literally thousands of custom T-shirts and hats over the last 20 years here in the Vail Valley.
What is the most humorous thing that has happened at your business since you opened? We printed a job recently that had a unique text, and we proceeded to misspell over 30 times “outfitters,” a business we were associated with for almost the past two decades. We learned from that experience that you can never be too careful when proofing a design!