Vail Resorts, GoPro announce partnership
Ryan Summerlin October 9, 2012
BROOMFIELD, Colorado – On Tuesday, Vail Resorts and camera maker GoPro announced a partnership to provide exciting, unique videos for resort guests and online snow sports enthusiasts and greater opportunities for skiers and snowboarders at Vail, Beaver Creek, Breckenridge, Keystone, Heavenly, Northstar and Kirkwood to capture and share their vacations using GoPro cameras.
During the 2012-2013 winter season, Vail Resorts guests and ski and snowboard enthusiasts can expect to see the unique GoPro perspective of epic snow conditions, skiing and riding the mountain, special events and behind-the-scenes happenings on the resorts’ social media channels and websites.
Furthermore, guests of Vail Mountain will also be able to watch videos shot exclusively with GoPro cameras on a special “GoPro Video Wall” at the base of the Eagle Bahn gondola in Lionshead. The video wall will feature nine, 3-by-3-foot screens and run the GoPro ski and ride video footage to inspire guests as they board the gondola. All Vail Resorts guests can also look for special GoPro contests throughout the season and an opportunity to share their own best GoPro ski and ride footage.
“The Vail Resorts partnership with GoPro gives guests of our iconic, world-class resorts an even greater opportunity to visually share their mountain vacation experience of a lifetime with friends and families,” said Kirsten Lynch executive vice-president and chief marketing officer of Vail Resorts. “Vail Resorts is already a leader in the travel industry in social media engagement and we’re excited to work with GoPro to help us elevate our online video content and communicate the unparalleled experiences at our resorts to mountain enthusiasts around the world.”
GoPro will receive exclusive marketing and advertising rights as the “Official camera of Vail Resorts” and its seven resorts.