Vail Valley Bizwatch: Align Vail restores your optimal movement
Ryan Summerlin December 13, 2012
Business name: Align Vail
Location: 210 Edwards Village Blvd., Suite B202 (Edwards Commercial Park).
Date opened: September.
Owner: Laina Eskin, physical therapist.
Contact info: Phone: 970-281-9885; email: email@example.com; website: www.alignvail.com.
What goods or services do you provide? Align Vail is a physical therapy studio that specializes in corrective movement therapy. Align Vail was founded by Laina Eskin, physical therapist, in September.
Corrective Movement Therapy is a methodology used to treat pain, dysfunction or imbalance in the body which helps restore optimal and efficient movement. Corrective movement therapy can be beneficial to those with the following:
• Pain with movement such as: bending, lifting, vacuuming, reaching, shoveling.
• Soreness when participating in exercise or sport e.g. weight lifting, running, golfing, skiing, hiking.
• Restrictions in flexibility (tight hips, hamstrings, shoulders).
• Joint stiffness and poor posture.
• Weak core muscles.
• Inability to improve sport performance.
What’s new or exciting at your place? We offer a selection of services designed to get clients moving optimally with enhanced performance. Our services include: Video movement analysis, corrective movement therapy, group movement training casses, dry needling, pilates, functional fitness training, soft tissue therapy, monthly interactive wellness workshops and massage therapy.
What strategy do you use to differentiate your business from your competition?
Our approach looks at the whole body (not just the area of pain) and evaluates which parts are not moving well or may be moving too much, causing strain on the body. This enables us to address the deeper cause of an injury, creating an environment for healing. In addition, this approach helps to facilitate prevention of future injuries.
All clients undergo a thorough video analysis of fundamental movements that the human body was designed for such as bending, reaching, stepping, pulling. We utilize this assessment to direct our treatment in order to achieve the clients’ ultimate goal which may include less pain, enhanced fitness performance or improved function in daily activities.
We also offer a variety of services allowing for clients to continue training enhancement once they have completed their rehabilitation regime. These include group movement training classes and Movement Matters: Interactive Educational Workshops.
What philosophy do you follow in dealing with your customers? What can your customers expect from you?
I am committed to educating my clients so they have a deep understanding of how the body moves and what may have contributed to their injury. I believe that in order to truly heal, we must understand how and why our bodies move the way they do. I seek to empower each person I work with by teaching them how muscles work, how their joints move and utilizing the body as a whole to create optimal, efficient, pain free movement.
There is a lot of information out there on fitness, health and exercise that can overwhelm and confuse us. I encourage that clients learn to use information rather than being used by the plethora of data that we are exposed to.
Passion, commitment and care are the center stone of what I do. I have a deep concern for my clients and find great joy in providing the tools to improve the way they move and feel.
Tell us a little about your background, education and experience:
After completing an undergraduate degree from McGill University in Canada, I moved to Australia in 1996 to study physical therapy at the University of Melbourne. I lived in Australia until 2003 and worked as a physical therapist at the Olympic Park Sports Medicine Center where I trained Australian footy (football) players in the pilates method.
In 2009, I completed a year long course in Applied Functional Science based on the work of renowned physical therapist, Gary Gray. The GIFT (Gray Institute of Functional Transformation) program is founded on integrating movement to overcome injury and achieve enhanced function.
I also incorporate the use of dry needling for pain relief and recovery. I was first trained in 2000 by Dr. Peter Brukner, sports physician, in Melbourne, Australia. I have completed continuing education in 2009-10 in a medical acupuncture course with Dr. Yun Tao Ma in Boulder.
What is the most humorous thing that has happened at your business since you opened?
My dog Bosco is a Labrador-Basset hound mix (officially called a Bassador). Fortunately he acquired the handsome Lab head, face and body. The Basset hound in him shows up in his short legs and turned out paws. My dear friend and dog trainer Mark said to me, “That’s ironic – your business is called Align, you’re a physical therapist with a focus on alignment … and you ended up with a dog with crooked legs.”
When our mascot Bosco greets clients as they arrive, it never fails, everyone instantly notices his cute little crooked, turned out legs that make him unique. And that’s why we love him.