Vail Valley Bizwatch: Company pushes ‘be kind’ slogan
March 26, 2014
Business name: may all be kind to each other.
Location: Our mailing address is P.O. Box 4531, Avon 81620.
Date opened: Feb. 1.
Owner: Michael Gilbert.
Contact information: Call 720-413-4315.
What goods or services do you provide? This company is developing soft goods and hard goods (shirts, hats, coffee cups, stickers, etc.) with the slogan “may all be kind to each other.”
What’s new or exciting at your place? Snow! Well, and the business has been registered in the state of Colorado, the domain name is registered and a trademark has been filed with U.S. Patent and Trademark Office. We’ve also established an email address — email@example.com — and have hired an artist to create our logo. Things that will be developed include the website, shirts, hats, coffee mugs and other goods to put on the website and share with local retail outlets.
What strategy do you use to differentiate your business from your competition? The wish “may all be kind to each other” was created by Nawang Khechog to share kindness. This business is being developed in support of this wish. The practice of sharing kindness is what this company will be developed on, from within the company, to be shared with people who would also like to support the wish of “may all be kind to each other.”
What philosophy do you follow in dealing with your customers? We appreciate the opportunity to serve you. How may we support what you like?
What can your customers expect from you? A smile, as well as honesty and happy service.
Tell us a little about your background, education and experience. I went to college later than most, developed a nursing career for 11 years, traveled and lived an active lifestyle. Life took a turn and one day I was homeless in Denver. At that point I made two decisions: I would not learn how to survive being homeless, and I would find out what homelessness is. I went to a bookstore and found the definition of homelessness is selfishness. Looking even deeper found the cause of selfishness is suffering.
This can be seen by the fact that largest single identifiable group of homeless people are military veterans. What could be more painful than seeing people being killed? What eases such pain? It is only through the kindness of others that our pain is eased. Thus, this experience has helped me develop value in kindness, and it is a privilege to be able to share this value with others.