Vail Valley Partnership launches ‘shop local’ effort
Ryan Summerlin March 1, 2013
EAGLE COUNTY, Colorado – The Vail Valley Partnership has announced it will introduce a “Shop Local” initiative to the Vail Valley.
As an economic development organization and regional chamber of commerce, the Partnership works diligently to promote and support not only its 770 business members, but the entire Eagle River Valley economy. In support of its mission to create regional economic vitality and promote the Vail Valley as a place to do business, the Partnership will be encouraging locals and guests alike to shop locally.
The Shop Local initiative benefits Partnership members through additional exposure and promotion, helps destination guests by providing discounted local services and products and supports the local economy by keeping money spent in the Vail Valley.
The initiative will include enhanced member business listings through Partnership’s “Shop Local Business Directory,” located both at www.VailValleyPartnership.com and VisitVailValley.com. The newly enhanced listings will better highlight businesses by relevant category so that locals and guests can more easily find a Partnership member for all of their business needs. In addition to the business directory, Vail Valley Partnership members also have the opportunity to participate for free in Trippons.com’s mobile coupon site.
In order to provide additional exposure to destination guests and locals, Partnership members can upload a digital coupon or discount offer to Trippons.com’s Vail Valley page and promote their service and/or product. Participants are able to control their offers and can measure their return on investment by tracking the number of visitors to the offer and the total number of redemptions. Coupons or discounts can include professional services including auto repair or technology, as well as destination-orientated deals like spa services or restaurant specials.
“Shopping locally, and equally important, utilizing local companies for professional service needs including marketing, accounting or human resource services, is an easy way to help strengthen our economy,” said Chris Romer, president and CEO of Vail Valley Partnership.
For more information on the Shop Local initiative or to see how your business can benefit, go to www.vailvalleypartnership.com/index.asp or call 970-476-1000.