Vail Daily letter: Don’t call it ‘mud season’
May 8, 2014
Once upon a time, the roads in Vail were not paved. Yes, long before they had built-in snowmelt, they weren't even paved. When spring came, the snow melted and there was mud. Today, the roads are paved. I've lived here for 35 years and I get around a lot. I can't remember the last time I had to walk through any mud. Every year throughout April and May we are doing everything from road biking and playing golf to picnicking and watching soccer and lacrosse played on the highly manicured parks of Eagle County. There is no mud there.
Why in the world would we want to perpetuate an historic perception that is no longer correct, but is counterproductive? From a tourism perspective, spring will never be gangbusters. But hey, we do have some visitors. For those of us trying to attract just a few more — to cover some costs and help pay some employees — calling it "mud season" is just plain rude. Words matter. Springtime is a great time to be here, for lots of reasons. Can I ask a favor? Please don't call it "mud season." Thanks.