“The safety of our guests and our employees is our highest priority,” to paraphrase Vail Associates regarding its prohibition of marijuana on “its” ski mountain, whether in one’s pocket or in one’s system. This statement is hypocritical and disingenuous to say the least. VA makes no bones about promoting and disseminating alcoholic intoxicants on “its” mountain, since that is conducive to the shareholders’ “bottom line,” albeit, not in the best interests and safety of its patrons.
If there were a buck to be made from the sale of marijuana on Vail Mountain, would VA sound so altruistic or stoic? Skiing under the influence of an intoxicant, be it weed or liquor, is perilous to others who partake in a risky sport such as skiing or boarding, especially when there is a multitude of children in the mix. For VA to come clean and give verity to its prohibition against marijuana on the mountain, I call upon it to eliminate all of its bars and baristas in that same environment for the safety of all, and especially the children among us. Maybe, just maybe, VA’s shareholders could give a little, and find their profits from other venues, such as again raising the prices on ticket sales.