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Krimson Klover achieves worldwide growth despite COVID-19

Krimson Klover’s seamless base layers are designed by Colorado artists and blend technology and high performance with luxurious knits. (Krimson Klover
Special to the Daily)

If you had told Rhonda Swenson last March that her company would be increasing sales and distribution worldwide, she would not have believed you.

“We had just been to two tradeshows, the Outdoor Retailer show in the states and the international trade show in Europe, had grown our business by 25% and then COVID-19 hit. It was an ‘oh-blank’ moment!” said Swenson, a Vail resident and founder, CEO and creative director of Krimson Klover, a clothing brand designed for women, by women, based in Boulder, CO.

The news about the coronavirus and uncertainty that surrounded it sprung the Kirmson Klover team into action. Swenson immediately got on the phone with her biggest dealers, knowing that everyone was going to try to cut back their orders and that the future was uncertain for all.

“Christy Sports, Vail Resorts’ retail shops, Title 9 and others all cut their orders back 30% and that enabled us to go back to our factories and cut our orders back 30%” Swenson said.

Then Krimson Klover called its factories, which are located in Portugal, Romania, Viet Nam, Indonesia and China.

“We work with really small, family-owned factories, not the big conglomerates, and our factories got behind us,” Swenson said. “They must have amazing relationships with their material suppliers because they were able to get us out of all of our raw material so we have no debt and neither do our factories, which was amazing,” Swenson said.

Krimson Klover founder, CEO and creative director poses with her dog, River, who is featured often in photo shoots. (Krimson Klover
Special to the Daily).

Despite the impact of COVID-19 on the clothing manufacturing and retail sector, the brand has achieved new growth targets by expanding to over 50 accounts across Europe and the Southeast Pacific in the first season. The 2020-21 collection can now be found in more than 10 countries worldwide, including Austria, Germany, Switzerland, United Kingdom, Italy, France, Spain, Russia, Czech Republic, Japan and Canada.

“To build our brand, we needed to build it on a world stage. So, I wanted to go into Europe because it just makes us more relevant in the ski world. Sking is such a heritage sport there,” Swenson said. “I actually think Krimson Klover will be bigger in Europe than in the U.S., it’s really taking off. They love what we’re doing,” Swenson said.

A fan of Krimson Klover wears the Peace, Love, Ski base layer in Switzerland in an Instagram post. (Krimson Klover
Special to the Daily).

Andreas Nägele, of Arnold Sports, Germany and is in charge of international sales for Krimson Klover. He explains why the brand translates so well overseas.

“When we first met with Krimson Klover, we knew the timing for retro graphics and bold color were ideal for Europe. As a signature mark, the designs and base layer weights are unique for our resort clients and they relish the energy that Krimson Klover brings to the market. Our buyers appreciate that these are products for women, inspired by women, no ‘shrink it and pink it” as they say,” Nägele said.

Krimson Klover’s vintage-inspired base layers have been very popular in European ski markets. (Krimson Klover
Special to the Daily)

Since its launch in 2010, Krimson Klover has established itself as a leader in Alpine sport style. The brand has spent the last decade building a best-in-class reputation throughout North America with more than 500 retail accounts and growing. For more information, follow Krimson Klover on their Instragram and Facebook accounts and visit krimsonklover.com.

Krimson Klover not only creates base layers, but also styles for on and off the slopes. (Krimson Klover
Special to the Daily)

10 activities and events coming to Vail, Beaver Creek this winter: Tricia’s Winter Picks

2017 U.S. national champion and member of Team USA in the 2018 Olympics Karen Chen will be one of the ice skating professionals at this weekend’s show at Solaris on Saturday. (Special to the Daily)

The ski season looks a little different this year, but there are still glimpses of splendor, wonder and winter’s brilliance through events that are either socially distanced or virtual. Safety is a top priority this winter, while still enjoying the best time of year. Here are a few ideas on how to fill your days and nights while in the Vail Valley this winter.

Revely Vail – Nov. 28-Dec. 11 – Vail and Lionshead villages

Vail’s Welcome to the Brilliance of Winter features tree lightings, ice skating shows, astronomy nights and more. Free take-home crafts like an ornament painting kit from Alpine Arts Center can be found by visiting the Vail Welcome Center from 9 a.m. to 5 p.m. daily on the top deck of the Vail Village parking structure.

The skating shows are just 15 minutes to promote people from gathering for too long. This week’s show will feature 2018 Olympian Karen Chen and one of the stars from Disney’s “World on Ice,” Alexe Gilles, who portrays Elsa in “Frozen on Ice.” The shows will be at 5 and 6 p.m. on Dec. 5, 12, 29 and 26. Astronomy Nights start next Saturday. See revelyvail.com for the entire schedule.

Vail Holidays – Dec. 11-Dec. 31

Kris Kringle Market – Dec. 11-12 – Vail Village

Shop local and support local businesses and artisans by visiting the Kris Kringle Market on Dec. 11 and 12 in Vail Village. Sip on a hot drink while shopping for wares to deck out your home or shopping for those on your holiday list. Check out facebook.com/VailKrisKringle for more details.

Holiday Sweater Run – Dec. 12 – Vail Village

Don your flashy-est jingle sweater and some fun tights and hit the streets of Vail for the annual Holiday Sweater Run on Dec. 12. The 5K run will start in waves beginning at 8:45 a.m. and will start and end at Bart & Yeti’s in Lionshead. Register in advance at vailrec.com.

Tree Lighting Ceremony – Vail Village

The official holiday tree in Lionshead Village was lit on Nov. 28 in a virtual ceremony on Facebook.com/discovervailco. Check the website or Facebook page to see when the tree lighting will be in Vail Village near the Covered Bridge.

New Years Eve Fireworks – Dec. 31 – over the skies of Vail

View fireworks from the base of Vail Mountain, from a snowshoe trail across the valley, from your hotel or condo window or from your car in the parking structures, ring in the New Year after viewing the Vail Holidays Fireworks display.

Magic of Lights: – Dec. 11-Jan. 24 — Betty Ford Alpine Gardens

New this season, Magic of Lights Vail is a one-of-a-kind celebration of lights offering a memorable, physically-distanced and safe activity for the entire family. Experience a half million lights that will be artfully displayed along a 0.5-mile area of the Lower Bench area of Ford Park and culminates in the beautiful Betty Ford Alpine Gardens. This is an area that most people don’t visit during the wintertime, so prepare to be wowed this season east of Vail Village.

This is a ticketed event with peak pricing (adults: $20; children ages 3 to 12: $10; Children 2 years and younger are free and do not require a ticket) and off-peak pricing (adults: $15; children ages 3 to 12: $5; Children 2 years and younger are free and do not require a ticket). For more information and to get tickets, visit magicoflightsvail.com.

Vail Winterfest – Dec. 20-End of January – Gore Creek, Vail Village

View artwork with ice as the medium in the illuminated Ice Sculpture Installation and Community Lantern Display as it comes to life on Dec. 20 and lasts until the end of January. These ice sculptures come to life on Gore Creek and make for great photos ops. The Community Lanterns offer a festive touch to Vail Village. Go to vailholidays.com for more information.

Vail Winterfest will reveal its illuminated ice sculptures along Gore Creek on Dec. 20. (Special to the Daily)

Vail Après Ski – 4 p.m. daily – Vail and Lionshead villages

Après is a French term that means “after” so après ski simply translated means “after skiing” and is the equivalent to happy hour. The town of Vail started a new tradition to kick off après ski last season with the ringing of the bells to herald the beginning of Vail Aprés, featuring strolling outdoor live music on select days and signature specials at shops and restaurants.

Vilar Performing Arts Center events

While most events and activities will be held outdoors, the Vilar Performing Arts Center hopes to host some in-person events along with virtual events. Here’s a look at the lineup as of press time. Check vilarpac.org for more information and updates to schedules.

Vilar Film Series

  • Teton Gravity Research “Roadless” – Dec. 17 – Tickets: $10 – 4:30 and 8 p.m.
  • Teton Gravity Research “Make Believe” – Dec. 22 and 23 – Tickets: $10– 4:30 and 8 p.m.
  • “S&M2: Metallica & San Francisco Symphony” – Dec. 28 and 29 – Tickets: $20 – 8 p.m.

The Residency Concerts – Check vilarpac.org for ticket details

With multi-day residencies in Beaver Creek, the Vilar Performing Arts Center is taking a unique approach to concerts during a pandemic. At press time, the following concerts are set to be small-attendance, socially-distanced shows in the theater.

  • Micaela Taylor’s All Star Band – Jan. 7-9, 7 p.m.
  • Robert Randolph featuring G. Love, Michael Kang & Special Guests – Jan. 14-16, 7 p.m.
  • Leftover Salmon – Jan. 21-23, 7 p.m.
  • Keller Williams – Jan. 28-30, 7 p.m. Some shows will feature the Keller Williams duo and special guest Greg Garrison of Leftover Salmon, and the Keller Williams Trio featuring special guests Garrett Sayers of Motet and Jeremy Salken of Big Gigantic
  • Oteil Burbridge Trio and special guests – Feb. 4-6, 7 p.m.

A comedy show in set for Dec. 27. Straight from Comedy Central’s “100 Greatest Standups of All Time,” Jim Breuer will present “The New Normal” at 6 and 9 p.m. I think we could all use some comedy as we close out 2020. See the Vilar’s protocols for how they are following Eagle County’s guidelines for holding events safely at this time.

The Vilar Performing Arts Center is also streaming many events. Look for wonderful performances from holiday shows to ballet to classical shows and more. The Vilar is also hosting Meet the Expert, which are streamed classes that are a part of a career-preparedness series. Here, viewers can learn about the entertainment industry and the different opportunities available to those who are inspired by the arts. Log on to vilarpac.org or follow social media platforms for more information.

Beaver Creek Wonder – all season

Get the cameras ready for when you head into Beaver Creek Village. Beaver Creek’s Wonder has several displays, like Frost Flowers, shown here, that will amaze and delight guests of all ages. (Beaver Creek Resort
Special to the Daily)

Beaver Creek has some surprises for you the next time you visit the village. Beaver Creek Wonder is not a pandemic project, but rather something that has been in the making for over three years and it’s coming to fruition this season, which is fitting since many attractions need to be outdoors due to COVID-19 restrictions.

Beaver Creek is calling this an artistic playground of photo-friendly, oversized sculptures that are placed throughout the plaza. Here’s a list of the new creations and for more information, go to Beavercreek.com or download the new and improved app.

  • CHIPS: Dreamy childhood memories come alive at CHIPS: the remodeled ice cream truck that’s been turned into a cookie truck.
  • Frost Flowers: Ever in bloom, Frost Flowers and their petals illuminate the village each night
  • Snowed In: Experience the magic of a Colorado winter day inside this life-size snow globe.
  • Reflections: Discover a new perspective with a peek into the ski mirrors.
  • Ice Bikes: Enjoy classic summer fun on the rink as you pedal an ice bike, no skates necessary.
  • Super G: View Beaver Creek through vibrant, larger-than-life goggles.

Colorado Snowsports Museum

One of the technical displays at the Colorado Snowsports Museum is a sliding device that can be pulled across the wall detailing Colorado’s involvement in all of the Winter Olympics, the four world championships hosted in Colorado and the World Cup races. (Daily file photo)

The Colorado Snowsports Museum is open for guests to learn more about the fascinating history of snowsports in Colorado. Located in the top Vail Village parking structure, the Colorado Snowsports Museum is a must see to and from the slopes and activities and shops of Vail Village. Speaking of shops, the Colorado Snowsports Museum has a wonderful gift shop right in the museum.

The Colorado Snowsports Museum underwent a multi-million dollar remodel and now showcases artifacts, equipment and information throughout six main exhibits These range from a section on the 10th Mountain Division, the famed winter warfare unit that trained just south of Vail at Camp Hale, to an interactive table display, an idea that came from the Smithsonian Institute, that shows the history of ski resorts throughout Colorado.

The Colorado Snowsports Museum’s offers programming as well. The popular Through the Lens presentation series is back for another winter. During the pandemic, the presentations will be virtual. Through the Lens presentations feature notable scientists, athletes and historians as they share stories and experiences that have helped shape Colorado’s rich snow sports heritage. All programs will be virtual this year and will go live from 3 p.m. to 4 p.m. Events are free with a suggested donation.

The Colorado Snowsports Museum also offers free Walking Tours on “everything you wanted to know about Vail in 60 minutes.” From how Vail was conceived and the crazy years of building the resort to the world-class resort it is today, learn more about this beloved mountain community. Tours are offered on Tuesdays and Thursdays, start at 11 a.m. and are $5 per person. Learn more about the Colorado Snowsports Museum at snowsportsmuseum.org.

Ice Skating

There are several ice rinks throughout Eagle County and at press time they were operating and hope to continue operating this winter. Let the kids burn off some energy while you grab a drink and enjoy the stars or snow while outdoors. Don’t forget, both Vail villages and Beaver Creek now allow those 21 and older to have adult beverages is designated areas. Ice rinks can be found at Solaris in Vail Village, the Arrabelle and Vail Square in Lionshead, the Dobson Ice Arena in Lionshead, the Black Family Ice Rink in Beaver Creek and the Eagle Pool and Ice Rink.

Skate rentals are available at many of these locations if you don’t have your own. Skating lessons are available at some locations, too. New this year at Beaver Creek: ice bikes. I have not seen these yet, but be on the lookout for them this season. Also, if the weather cooperates, there may be an ice rink set up on a part of Nottingham Lake this winter, so follow the town of Avon’s website or social media channels for more information.

Ice bumper cars

Ice Bumper Cars at Dobson Ice Arena were introduced last winter. This year, guests can come out for a socially-distanced bumper car ride on ice for $10. (Jessie Klehfoth
Special to the Daily)

Speaking of ice time, you can enjoy scooting around on the new ice bumper cars at the Dobson Ice Arena this year. The Vail Recreation District debuted these fun vehicles last spring and they offer adults and children over 48-inches tall the opportunity to zoom around, spin, skid and slide to a good time.

Rides are $10 per person for a 15-minute ride. There will be one trip per half-hour to allow for social distancing between groups. Up to 12 people at a time can go out on the bumper cars per session. Get your reservations and learn more by going to vailrec.com.

The Landing Mercantile in Beaver Creek features hundreds of unique gifts and housewares

The Landing Mercantile features 160 local artisans who have been curated for their unique and handcrafted wares from around the region.

The Vail Farmers Market and Art show has been a huge hit during the summers for almost two decades. This winter, Beaver Creek will get a taste of the Vail Farmers Market and Art Show with a new store, The Landing Mercantile.

The Landing Mercantile is in a prime spot in Beaver Creek. It right next to the Beaver Creek Children’s Ski and Snowboard School, the Park Hyatt, the Beaver Creek Ice Rink and all the shops on the plaza.

“For years I’ve been looking at what the markets in Denver do in the winter, which is find a location to house their vendors inside, like in a warehouse,” said Angela Mueller of the Vail Farmers Market and Art Show. “We don’t have a lot of large spaces to do something like that, and then this space became available. It’s a scaled-down Farmers Market concept, but indoors during the winter.”

The indoor market will feature artists curated for their unique and handcrafted wares from around the region. Expect to find products from 160 vendors ranging from art and photography, housewares, children’s books, clothing, dolls and baby blankets, to handbags, jewelry, accessories, specialty foods and more.

Items ranging from art and photography, housewares, children’s books, clothing, dolls and baby blankets, to handbags, jewelry, accessories and more can be found at The Landing Mercantile. (Tricia Swenson

“I think the vendors are a little nervous about the future with the pandemic, so to have someplace like this to show off and sell their products throughout more months of the year, they’re very excited about it,” Mueller said.

Bringing products from the Vail Farmers Market and Art Show to Beaver Creek provides an opportunity to reach a new audience.

Artist Jason Schneider does amazing things with cardboard as a medium.

“A lot of second home owners are staying longer and even those who are here for a shorter vacation may not be skiing as much. Shopping can help fill their days and nights,” Mueller said.

With the holidays upon us, consider shopping small to support these local artisans. If you don’t feel like coming into the store, all items are being featured on the website with delivery and shipping available.

“By shopping with us you support the people who live and create these unique items in Colorado. These items are made with quality and priced competitively,” Mueller said.

Stock up on specialty foods for yourself or buy them as gifts.

The store will also provide coffee and grab-and-go items along with take-home food and wine and beer for guests to purchase while they stroll through the village. Beaver Creek has a new Common Consumption Area throughout the village, designated as a legal place to drink alcohol if you are 21 or older.

Expect The Landing Mercantile to be open from 8 a.m. until 8 p.m. once the season ramps up a bit more. For more information, to shop products and order delivery visit landingmercantile.com.


Vail Mountain Coffee and tea opens new Beaver Creek location

Vail Mountain Coffee & Tea Company has a 7,150-square-foot facility along with a cafe in Minturn. Its new location is housed in the old Starbucks in Beaver Creek Village near the Beaver Creek lift ticket office and Coyote Cafe. (Special to the Daily)

If you’re looking for a cup of Joe on your way to the lifts at Beaver Creek, stop by Vail Mountain Coffee & Tea Company’s new shop in the village. The old Starbucks location now houses the local coffee roaster, which is based out of Minturn.

Founders Chris Chantler and Craig Arseneau started Vail Mountain Coffee & Tea Company in 1989 with the Daily Grind on Bridge Street. They built up a successful wholesale business and now have a 7,150-square-foot facility in Minturn. They added a cafe a couple of years ago to that location.

“Our goal with the cafe in Minturn was to create an authentic coffee experience inviting our customers inside our roastery and sharing our story and passion for coffee and tea,” Chantler said. “The cafe caught the eye of Vail Resorts as a potential coffee partner at Beaver Creek. I think Beaver Creek is trying build on the guest experience by offering a unique local coffee concept.”

The teams at Arrigoni Woods and European Wood Concepts offered their design experience to create the new look and feel of the Vail Mountain Coffee and Tea Company in Beaver Creek Village. (Special to the Daily)

Things moved fast, even during a pandemic, and Vail Mountain Coffee & Tea Company and Vail Resorts inked the deal in mid-September and the remodel started on Oct. 2. They opened for business on Nov. 13.

“A rather stressful six weeks for sure,” Chantler said. “We are so grateful to the team at Arrigoni Woods and European Wood Concepts for their design experience and the professional way they executed the remodel. Timing is everything and we are very excited to join the Beaver Creek community.”

At the new location, look for drinks that are more European in style.

“Craig and I have always wanted to showcase the coffee in our espresso drinks and not mask the flavor with various sweet flavorings and copious volumes of steamed milk,” Chantler said.

The cappuccinos will be more of European size made with a double shot and just 5 ounces of velvety milk foam layered on top. The Cortado and Flat White drinks on the menu will be served with the same philosophy. Mochas and traditional lattes will be offered in traditional sizes with the opportunity to flavor with both regular syrups and sugar free options.

For tea lovers, the shop sells 55 different loose leaf teas at the Minturn location. In Beaver Creek, they have edited the list to 12 of their top selling teas. Pair any of these drinks with fresh sweet and savory items baked on-site for breakfast, lunch and grab-and-go snacks throughout the day.

Vail Mountain Coffee & Tea Company will serve European-style coffees and various flavors of teas along with fresh-baked sweet and savory items. Look for hot craft cocktails coming in December. (Special to the Daily)

In addition to coffee in the morning, Vail Mountain Coffee & Tea Company is planning on serving hot drinks with alcohol once they receive their liquor license in a few weeks. Chantler says they also plan to offer a weekly cocktail on tap, micro beers and wine. The hot craft cocktails will feature spirits from local distilleries paired with their coffee, teas and Ghirardelli hot chocolate. Some of the creative cocktails include:

  • The Ullr Hot Chocolate — Ghirardelli Hot Chocolate with Ullr Peppermint Cinnamon Schnapps — guaranteed to create a few snow angles at après ski
  • The Grind Irish Coffee — Rock & Rye whisky, Irish cream, coffee with a hint of vanilla
  • Rock n’ Chai — Rye whiskey, Kummel steamed with Sherpa Chai
  • London Calling — Earl Grey tea with Fernet, dry Curcao honey syrup and oat milk.

The new Vail Mountain Coffee & Tea Company in Beaver Creek plans to be open from 7 a.m. until 8 p.m. this winter. For more information, visit vailcoffee.com and follow them on Facebook and Instagram.

Open for Business: Eye Pieces of Vail

Name of Business: Eye Pieces of Vail

Locations: Stores in Vail, Lionshead, Beaver Creek, Edwards and Snowmass

Email: CustomerService@EyePiecesofVail.com

Website: eyepiecesofvail.com

What goods or services are you offering at this time? 

At Eye Pieces, we provide a world-class selection of sunglasses, glasses, and goggles all available in prescription. We also provide eye exams, telehealth eye exams, contact lenses, cleanings and repairs for eyewear.

How have you adjusted to serve your customers during these unprecedented times? 

The team at Eye Pieces can now bring the shopping experience to you! From the comfort of your home, our opticians can come to you with the latest styles in eyewear for the ultimate private shopping experience. In our stores, our staff is working diligently to sanitize our showrooms, medical equipment and all product. We are asking customers to also wear facemasks while in the store and practice social distancing.

How can the community support you?

Gift cards are a great option for customers that can’t visit us right now. We also love Google reviews.

What’s the best source to keep up to date with your offerings?

Customers and the community can keep up to date with our offerings through Instagram (@eyepieces1984), Facebook (Eye Pieces of Vail and Snowmass) and our Website (EyePiecesofVail.com)

What’s the response been?

We have gotten a great response from the public and customers who are eager to get essential services and products for all their vision needs. We are so grateful for the support from all of our amazing customers, neighbors and community during this time.

What are your plans going forward as the “new normal” evolves? 

We are so excited to have all six of our stores back open and to have our wonderful team of opticians back. Moving forward, we want our customers to know that we are here for them in-store seven days a week and able to accommodate them through private appointments if needed.

Open for Business: Paderewski Fine Art

Name of business: Paderewski Fine Art

Physical address: 158 Beaver Creek Plaza, Suite C-11, Beaver Creek, CO 81620

Phone number: 970-949-6036

Email address: info@paderewskifineart.com

Website: sportsmansgallery.com

What goods or services are you offering at this time? 

Fine art and art consultation

How have you adjusted to serve your customers during these unprecedented times?

“We continue to serve our clients remotely during these unprecedented times. If you are looking to acquire new works of art for your home or office, we can help with digital mock-ups, on-approval viewings, and more. Contact us via email at info@paderewskifineart.com or call 970-949-6036 to learn more.”

How can the community support you?

We have officially opened our doors for the summer! Stop into the gallery if you are planning a visit to Beaver Creek Village this summer. Not in the area? Sign up for our mailing list to receive information on our weekly specials on fabulous works of art. 

What’s the best source to keep up to date with your offerings?

Reach us via email or visit our Facebook and Instagram accounts.

What are your plans going forward as the “new normal” evolves?

We continue to follow guidelines recommended by the CDC such as wearing masks, maintaining six-feet of distance and regular cleanings to keep guests safe in the gallery.

Open for Business: Avalon Clothing Company

Name of business: Avalon Clothing Company

Physical address: Vail: 675 Lionshead Place, Vail CO 91657, Beaver Creek: 61 Avondale Lane C-2, Beaver Creek, CO 81620

Phone number: Vail 970-476-4112, Beaver Creek 970-845-9700

Email: info@avalonclothingcompany.com

 Website: www.avalonclothingcompany.com

What goods or services are you offering at this time? 

We have fresh spring collections available for both men and women in the store and online. Father’s Day is right around the corner and we have tons of great gift ideas ranging from colognes and handmade bracelets to shirts for every occasion. We also offer gift cards and now through June 21, we have a special deal for Father’s Day. We are offering a $500 gift card discounted to a purchase price of $450. Call us to purchase one now!

How have you adjusted to serve your customers during these unprecedented times?

We have added numerous shopping options, including no obligation shop at home gift baskets, free online delivery, curbside pickup, and contact-free local delivery to your doorstep. We are offering returns on all merchandise within our return window so that customers have the ease of trying on at home and deciding what they like. In addition to the above, we are happy to offer private shopping appointments. All you need to do is call or email us. Both our Vail and Beaver Creek locations are open 10 a.m. to 6 p.m. daily and avalonclothingcompany.com is available 24/7. 

We offer a safe shopping environment and strictly follow all state and county guidelines. If you don’t have a mask to wear, we will provide you one for free. 

How can the community support you?

The community can help support us by shopping online, in store, and spreading the word about Avalon being open for business. In addition to the above we are offering discounted gift cards that do not expire for 12 months and can be used online or in store! Follow us on Facebook and Instagram to be eligible to win a $500 gift card at the end of each month. 

What’s the best source to keep up to date with your offerings?

The best way to stay up to date with Avalon is to follow us on Facebook and Instagram and to subscribe to our website.

What has the response been?

The response has been extremely positive from customers and employees. Everyone is ready to be out, enjoying our beautiful valley. Locals have started trickling in and shopping now that we are open full time. As we have been reaching out to our clients during the lockdown, we have had unbelievable support as we have expanded our website and elevated our presence on social media. We expect many of our regular clients to be visiting the valley soon. We are grateful for everyone who has shown us such tremendous support.

What are your plans going forward as the “new normal” evolves?

We are now open 10 a.m. to 6 p.m. daily through the summer and will continue to offer the Vail Valley’s best shopping experience while keeping our customers and staff safe. We expect Facebook and Instagram to be an extra tool to stay connected with our clients near and far as we experience the new normal together.   

POC introduces helmets that can communicate

This is part seven of a seven-part series on the latest and greatest finds at the Outdoor Retailer and Snowsports Industries America (SIA) Snow Show held in Denver earlier this year. This trade show represents suppliers of consumer outdoor sports with constituents in the retailer, rep and resort communities.

The next time you are in the chair lift line, look around and see how many people are wearing helmets. Chances are, you’ll see a majority of skiers and snowboarders donning the brain bucket. Helmets are a common part of the winter sports equipment equation for all ages. POC Sports aims to develop products to possibly save lives and reduce the consequences of accidents for winter sports enthusiasts.

POC debuted its new OBEX Backcountry SPIN helmet for the 2019-2020 season at the Outdoor Retailer and Snowsports Industries America (SIA) Snow Show held in Denver earlier this year. It contains a Near Field Communication (NFC) medical ID chip that can give rescuers the medical information they need at the scene of an injury in an instant, thereby assisting them in making the best judgments for treatment immediately after an accident.

When you get the helmet you also need to download the app that goes with the NFC chip. Medical information such as if you are on blood thinners or have epilepsy or allergies is stored in the app.

“Ski patrol or mountain rescue teams will have this app and be able to click “scan” on their phone, tap it on the helmet and it brings up all of your medical information,” said Kelley Fitzpatrick, territory manager in Colorado for POC.

The helmet also has POC’s patent-pending silicone pad technology system, SPIN (Shearing Pad INside). This allows the helmet to move relative to your head. “It’s kind of like the skin on the outside of your skull or the cerebral spinal fluid between your brain and your skull. It allows for shearing motion and by doing that it reduces the energy transfer to your brain after an impact,” Fitzpatrick said.

The new OBEX Backcountry SPIN helmet gained rave reviews from ski and snowboard shops at the Outdoor Retailer and SIA Snow Show and received the Best in Show award from “Freeskier” magazine and the Show Stopper award from “Skiing” magazine. To learn more about this technology from POC, visit www.pocsports.com.

Salomon S Pro ski boots a hit for consumers and boot fitters

Editor’s note: This is part six of a seven-part series on the latest and greatest finds at the Outdoor Retailer and Snowsports Industries America (SIA) Snow Show, which took place in Denver earlier this year. This trade show represents suppliers of consumer outdoor sports with constituents in the retailer, rep and resort communities.

Ski boots are the most important part of the ski equipment equation, and the big buzz at the Outdoor Retailer and Snowsports Industries America (SIA) Snow Snow in Denver among retailers earlier this year was the new Salomon S Pro ski boots.

Operating out of the French Alps, Salomon has been helping people get out on the slopes on the right equipment since 1947. The company is driven by innovation and craftsmanship, and Salomon is excited to release this new S Pro line of ski boots. More than 5,000 foot scans were involved in the development of this boot. “The goal here was to create the best-fitting initial out-of-the-box fit in the entire industry,” said Chris McKearin, country commercial manager at USA Salomon.

This has boot-fitters at ski shops extremely happy. You can still customize the boots by adding a footbed, heel lifts and punching out tight-fitting spots, but having a good foundation to start with is good for the boot fitter and the consumer. “It makes things a lot easier in the shop and it gives the consumer a much better first impression when they put the boot on.

“Many retailers who’ve stopped by today to see and try on the S Pro boot have said how comfortable it is; yet there’s still good compression around the heel and ankle,” McKearin said.

Salomon also made this boot easier to get into. “Making the boots easier to get on and off is always a hot topic in skiing. We redesigned the instep geometry with a softer insert over the instep. You just pull up on the tongue of the boot and slide the foot in and you’re ready to go,” McKearin said.

The Salomon S Pro boot is also lighter than ever before. “It’s about a half of a pound lighter per foot. It’s the most customizable boot we’ve ever made and the seamless liner and custom shell so if you do need to make adjustments it’s more efficient and accurate than ever before,” McKearin said. If you want to learn more, visit the website at www.salomon.com.

‘Slow fashion’ part of the dialogue at ski industry trade show

Editor’s note: This is part four of a seven-part series on the latest and greatest finds at the Outdoor Retailer and Snowsports Industries America (SIA) Snow Show held in Denver earlier this year. This trade show represents suppliers of consumer outdoor sports with constituents in the retailer, rep and resort communities.

When you think of fashion, you may think of the fast-paced runway style shows and how looks are ever-changing, but at Krimson Klover, they want to slow things down. Here, “slow fashion” is a primary part of their mission.

“We’ve been honoring ‘slow fashion’ long before it became a movement. We strongly believe that fashion, like food, is best when crafted ‘from scratch’, with intention. This means knitting a piece of our soul into everything we make,” said Rhonda Swenson, founder and creative director of Krimson Klover, a contemporary knitwear company specializing in eco-friendly, luxurious clothing for women based on Boulder, CO.

Slow Fashion is a movement of designing, creating and buying garments that stand the test of time. It’s a philosophy that encourages slowing down our consumption, owning fewer, but better things that are purchased thoughtfully from brands that consciously manufacture clothing without threatening natural resources or damaging the social and ecological environment.

Krimson Klover’s talented design team selects superior-quality, natural fibers from sustainable sources across the globe that respect animals, employees and the environment. The companies they partner with are certified for excellence in wastewater treatment, energy usage, absence of harmful substances, continual supply chain improvement and overall environmental sustainability. “This high standard is what we expect from all of our award-winning yarn suppliers.”

Eco-friendly can still mean stylish and staying current with trends. “This season, we introduced a seamless technology which means everything is knit on a tube, you don’t have any seams, no chaffing and we’re doing this in quite a few of our base layers. People just love the way it feels next to their skin,” Swenson said.

Check out today’s video to see their line of clothing for hitting the slopes or going out to dinner after a day on the hill. View the whole line at www.krimsonklover.com.