5 reasons to attend the Underground Sound concert series in Beaver Creek

The goal of the Underground Sound series is simple: to introduce Eagle County locals to amazing, emerging artists across a plethora of musical styles. It’s basically how the Vilar Performing Arts Center expresses its love for the community each fall season. Where else could you possibly see seven shows for $150? Here are five reasons to attend.

1. It’s your chance to “see them first.”

Underground Sound is the perfect series if you love to have the inside track on which bands are going to make it big so you too can say, “I saw them for next to nothing way back when.” And it will be easy to tell who is on track for sell-out shows in the future, according to the VPAC’s executive director, Owen Hutchinson. “You can often tell by the audience’s reaction who will go on to play major stages and continue to develop their audience,” Hutchinson said. “The energy is palpable.”

For example, be sure and catch Foy Vance on Sept. 15. This beguiling Irishman has toured with Ed Sheeran, Bonnie Raitt, Snow Patrol, Sir Elton John and more.

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2. Buy the pass for an opportunity to “pay it forward.”

Worried you’re not available for every show on the pass? No need for concern. The pass is transferable, which means you can gift a concert to a friend, co-worker or family member of your choosing and make their week.

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Additionally, since the VPAC is a non-profit theater, just by attending the series and buying a pass, you are supporting not only the artists but the Vail Valley’s only true community theater. Through the VPAC’s Support The Arts Reaching Students (STARS) program, local students get to experience free matinee performances a handful of times each year. Your support makes this program possible.

3. Celebrate National Hispanic Heritage Month right.

National Hispanic Heritage Month runs from Sept. 15-Oct. 15. To kick off both the month and the entire Underground Sound series, Mariachi Los Camperos takes the stage on Sept. 15. Considered the finest mariachi ensemble in the world with multiple Grammy awards under their belt, the band comes from humble roots but puts on a show the represents the heart and soul of traditional Mexican music.

4. See seven shows and enjoy a drink for less than $22 per show.

How often can one see a live concert at one of the most luxurious and intimate theaters in the state for under $50 or even $100? The average ticket price at the Pepsi Center in Denver is over $170 on average, according to SeatGeek.com. That doesn’t even factor in gas or parking fees. Save some dough and opt to see seven shows for the price of one Denver concert. Even better, you get a free drink ticket for every show.

5. The sound at the VPAC is better than ever.

If it’s been a while since you saw a VPAC show, you’re in for a treat. Each seat features its own custom immersive sound experience thanks to a state-of-the-art half-million-dollar upgrade completed in late 2022. The acoustically built seats absorb sound like a human body, and looking ahead, new acoustic banners will be installed this fall to further deepen the dynamic sound of each show while adding to the theater’s clean, contemporary look.

For more information about the Underground Sound series or the VPAC winter schedule, visit Vilarpac.org or call 970-845-8497.