Artful Sol celebrates 10 years of success
August 21, 2018
There are a great deal of art galleries in the Vail Valley, but only a handful of them can boast operating for 10 years under the same ownership. Vail's Artful Sol gallery just so happens to be one that can.
After living in Vail for 23 years, art enthusiast Cheryl Ann Peter chose to take a leap of faith.
"My fear of failure was my hardest road to conquer," Peter said of opening an art gallery. "It was so scary at first."
Having won her first award for her art at the age of 8, Peter had been an artistic soul for her entire life, so her decision to open an art gallery came as no surprise.
Peter's gallery displays and sells only originals, and features paintings, sculptures and jewelry. Artists such as JJ Porett, Daniel Long and Rose Masterpool are featured in the gallery, among many others.
Confidence in her business
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Despite her initial fears, it didn't take long for Peter to find confidence in her business.
"After my first year of business, I knew I was going to be super successful and the fear diminished," Peter said. "Happiness instead was at my front door."
Peter also knows exactly what it is that has helped her to achieve the 10 years of success that she has.
"When you apply a courteous, helpful attitude toward your customers … it will deem a great reward," Peter said.
Additionally, Peter noted that undivided dedication was an important factor in her finding success.
"One time with a broken arm I was supposed to use a sling, but it just didn't work well," Peter recalled. "I had to sling the sling because I had to point to the art and move items around." Luckily, her arm healed well.
While Peter is extremely proud of her 10-year anniversary, she hopes that her milestone serves as more than just a reminder of her own success.
"Every year has superseded the last, and I hope that my story of being self-employed can be an inspiration to many other locals," Peter said. "You cannot succeed if you do not try, and I encourage others to try."
Peter is looking forward to many, many more years of success and passion at Artful Sol.