Vail Resorts CEO says reservation system could be lifted during season if it proves unnecessary
When is a season ski pass not exactly a season pass? It’s when a pandemic of historic proportions prompts a resort company to impose a reservations system restricting the number of people it will allow on its mountains.
That’s what Vail Resorts has done this year, something its Colorado competitors have elected not to do. (Not yet, at least.)
Vail Resorts sent a 6-minute video with chief executive Rob Katz to pass-holders this week in which he answers a few questions. In it, he concedes the Epic Pass and Epic Local pass won’t be season passes this year in the traditional meaning of the term. Pass-holders do get first dibs on reservations, but there’s no guarantee they will be able to secure reservations for all the days they hope to ski.
“A season pass used to mean that I could ski as much as I want, all season,” Katz said in the video, which was posted on the company’s Snow.com website. “This new reservation system adds limits to that.”
Winter Park and Steamboat officials this week announced that they are not requiring reservations “at this time,” implying that that could change. Vail Resorts — whose Colorado holdings include Vail, Beaver Creek, Breckenridge, Keystone and Crested Butte — is taking the opposite approach. Katz left open the possibility that, depending on “how things play out,” the reservation system could be lifted at some point during the season.
Read more via The Denver Post.
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