Vail Today: Powder Jet Snowboards offers a DIY experience (video) | VailDaily.com
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Vail Today: Powder Jet Snowboards offers a DIY experience (video)

Jesse Loomis, founder of PowderJet Snowboards, explains his company's concept to Vail Today's Tricia Swenson.
Austin Day | Special to the Daily |

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Editor’s note: This is part three of a seven-part series on new gear and ideas featured at the Snowsports Industries America (SIA) Snow Show held in Denver in January. SIA is a nonprofit, member-owned trade association representing suppliers of consumer snowsports with constituents in the retailer, rep and resort communities.

You don’t need to be an amazing snowboarder adorned with medals to have a snowboard made just for you. PowderJet Snowboards provides you with the tools you need and the satisfaction of knowing you built a custom board with your own hands.

PowderJet Snowboards is based out of Peru, Vermont, where founder Jesse Loomis just wanted to build a snowboard he could ride through the tight trees and open snowfields in his backyard. Loomis had ties to Grain, a surfboard company in Maine that started doing build-your-own surfboard classes. That concept stuck, and Loomis decided to bring that idea to various snowboard shops as a way to give people a real hands-on experience while crafting their own custom ride.

A carpenter by trade, Loomis is no stranger to power tools but said no prior woodworking experience is necessary.

“Just follow basic directions, use common sense and you should leave with all your fingers,” Loomis said, joking.

The basic boards are built, shaped, hand-sanded and ready for customization. An asymmetrical nose or tail can be created or a dove tail for a more retro feel. They bring everything you need to create and design a custom top sheet, as well. When you leave, you have truly created a one-of-a-kind design.

These do-it-yourself sessions in shops from California to New York City are filling up, and Loomis said it’s a great way to connect with your costumers.

“We’re at SIA to let more people know about us,” said Loomis about his Speed of Sawdust Tour. “We’re from Vermont; we want a reason to come back and host a few workshops and ride Colorado.”

Loomis maintains he’s not a company, he’s a carpenter, and this isn’t a factory, it’s a wood shop. The experience is personal.

“We spend a lot of time together and you basically become friends with the people in the workshops,” he said. “I get pictures from all over the world of people and their PowderJet boards.”


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