Ad exaggerates Crossroads, Roost heights | VailDaily.com
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Ad exaggerates Crossroads, Roost heights

VAIL – Information in ads for Friends of Vail Village, an anti-Crossroads group, has been criticized by developers and verified as incorrect by town officials.”It’s inaccurate and it’s reckless,” said Kevin Deighan, a developer of the Roost Lodge property. “It’s just patently false. They are doing it to create this frenzy against any new development.”An ad in Friday’s Vail Daily, paid for by the Friends of Vail Village, said “the Roost is proposed for seven stories.” That information also appeared in another Friends of Vail Village ad that ran in the paper June 7.”The building is four stories tall at its maximum height,” said Greg Gastineau, another partner in the team that is developing the Roost property.The hotel-condo proposal for the Roost Lodge property, which is scheduled to be reviewed by the Vail planning commission again in late July, never exceeds 48 feet in height. The proposal complies with zoning for the land, which limits buildings to 48 feet.The proposal has been scaled back from a February proposal, which had six visible stories, even though those stories were stepped back into a hillside.”On one elevation it may have read as five to six stories,” Russ Forrest, community develop director for the town of Vail, said about the old plan.Andy Wiessner, a representative for Friends of Vail Village, said the group is going to correct the assertion that the proposal is seven stories tall.”We’re going to run another ad correcting that,” Wiessner said.Friends of Vail Village opposes the Crossroads proposal, which is the subject of a July 11 townwide election. They say it is too big and tall and will set a precedent for large-scale development across Vail. That large-scale development is already occurring with some projects in Vail, the group says.Wiessner said his group didn’t know that the Roost proposal had been reduced in size. He said his group may have been including underground parking levels in coming up with the seven-floor figure.However, in the old plan, the underground parking was some 60 feet away from the six-story elevation.Wiessner said the group got the information from former Mayor Rob Ford, and that consultant Max Tyler verified the statement with town staff. Ford said he’s never seen the plans for the Roost, but that the group got the information from residents who attended town meetings about the Roost Lodge.Deighan said he’s meeting with his lawyer next week to discuss any legal action that may be taken against Friends of Vail Village.Crossroads in West Vail?Deighan also took issue with a rendering in the Friends of Vail Village ad that put an image of the proposed Crossroads building behind Safeway in West Vail.”They say the Roost is proposed for seven stories, and they show a seven-story building,” Deighan said. “It appears they are trying to create the impression that that is what the Roost would look like.”Wiessner said the building isn’t supposed to represent the Roost Lodge redevelopment.The image was supposed “to give you an idea of if a Crossroads-style building were in West Vail,” Wiessner said. “A lot of people think, maybe wrongly, that that’s what’s going to happen next.”The ad also states “West Vail Mall – 400 percent increased density,” apparently referring to the complex that contains Sports Authority and the Sandbar.The town is creating a West Vail master plan for the area. Ford said that number came from people who attended preliminary meetings about the master plan.Forrest, who directs planning for the town, said he doesn’t recall that number ever being mentioned and has “no idea” where it came from.”It’s totally wrong,” Forrest said about the 400 percent statistic. “What it might be at the end of the day is hard to say.”However, Jim Lamont, executive director of the Vail Village Homeowners Association, said he recalls the 400 percent number being discussed at the meetings.”That was number that was thrown out by the staff,” Lamont said.The ad also depicted the Crossroads proposal superimposed on the existing Crossroads parking lot.Craig Cohn, director of marketing, leasing and sales for Solaris, said the depiction is inaccurate.”To keep things fair, I would prefer that they used a building to the proper scale and set the picture at the proper elevation,” Cohn said.Wiessner said the depiction might be off by 8 feet.”It is correct you will not see the mountains, and that’s the point we’re trying to make,” he said.Wiessner cited a drawing published with a Vail Daily editorial June 16 that compared Frontage Road elevations for the Crossroads proposal, the Vail Plaza Hotel and Club and the Four Seasons. Part of the Vail Plaza Hotel and Club in that drawing does not front the Frontage Road, Wiessner said.”We may be a little bit off, but you guys were a little bit off” in the comparison rendering, Wiessner said.Staff Writer Edward Stoner can be reached at 748-2929 or estoner@vaildaily.com.Vail, Colorado


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