Allegory Studios, Walking Mountains win award |

Allegory Studios, Walking Mountains win award

Daily staff report
Vail, CO Colorado

VAIL, Colorado – Walking Mountains Science Center was named one of the world’s most effective rebrands in the seventh annual Rebrand 100 Global Awards. This prestigious accolade is the highest recognition for excellence in brand repositioning and is the first and only global program of its kind.

Allegory Studios led the rebranding of the former Gore Range Natural Science School to reposition the organization as a national model for public-private partnerships in outdoor science education. Timed with the groundbreaking of the nonprofit’s $10 million campus that will seek LEED Platinum certification, the project included a new name, tagline, logo and positioning, as well as a website redesign, advertising, email newsletters, signage and printed collateral.

“The new brand reflects their personality and their educational philosophy,” said Cynthia Forstmann, Allegory partner and brand strategist, “It’s a story that captures the joy of learning in nature, the innovation of place-based education, and the importance of stewardship.”

This is Allegory’s second Rebrand award. The firm was recognized in 2009 for its work with a New York-based client, CSARCH Architecture | Construction Management.

“These projects are collaborations that represent high-level strategy and creative execution,” Forstmann said. “We are thrilled to have our work recognized on a global scale.”

“It wasn’t an easy task to shortlist the showcase projects,” said Sajag Patel, managing director and principal creative at Breathe Branding in United Arab Emirates and 2011 juror.

To select winners, a new, international panel of multidisciplinary experts convenes yearly to review the best of the submissions. They consider “before” and “after” representations of brand transformations with written summaries.

Allegory is a full-service brand development and marketing communications firm with offices in Colorado and New York.For more information, visit

For more information about Walking Mountains, visit the website at

The full 2011 winners showcase is at

Support Local Journalism