Can Do launches online campaign |

Can Do launches online campaign

AVON — Can Do Multiple Sclerosis, a provider of lifestyle empowerment programs for people with multiple sclerosis, has launched an online campaign that encourages people with MS as well as their friends and supporters to take on an activity, attitude or personal mission that they believe they can do. This annual initiative is part of Can Do Day, a campaign that raises awareness for MS and honors Can Do MS’ founder and Olympic medalist skier Jimmie Heuga on his birthday on Sept. 22.

“Always seizing a new challenge, my father faced each day with the can do spirit,” said Blaze Heuga, son of Can Do MS founder Jimmie Heuga. “He lived by the mantra that no matter the path laid out before you, you can climb to the top of the mountain.”

Campaign participants can visit Can Do MS’ interactive photo pledge wall and post a photo pledge committing to take on a goal that they know they can do. Goals can vary from taking an athletic activity to new heights or simply hanging out with friends. Once a photo pledge is posted, participants are encouraged to share their photo on Facebook and Twitter using the hashtag #CanDoDay to gain votes for their pledge and inspire others to participate.

Vote for Photo Pledges

On Can Do Day, Sept. 22, the person with the most votes for their photo pledge will win a $50 gift certificate from Trek Light Gear, an Olympic ski poster autographed by Jimmie Heuga, Billy Kidd and Pepi Stiegler, a Can Do MS apparel fleece vest, messenger bag and water bottle. If a participant’s photo pledge receives at least 300 votes, then he or she will also be entered to win a Mountainsmith Approach backpack.

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Get involved today by sharing your Can Do Day photo pledge on Can Do MS’ website or Facebook page at

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