Entrepreneurs re-launch Be Good to People Foundation
Business name: Be Good to People.
Location: 330 Broadway in downtown Eagle (second floor).
Date opened: 2009.
Owner: Kris Wittenberg.
Contact information: email Info@BeGoodtoPeople.com.
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What goods or services do you provide? We have super cool apparel and lifestyle accessories that people wear, see, use or carry throughout their day. Everything in our line is black and white because it really is that simple. Be good to people. Our products move the movement. Every single purchase creates more kindness in the world, and 5 percent of each sale (no profit – each purchase) goes to our “5 Percent Fund,” which recognizes and rewards people Being Good to People all around the world. Our Be Good to People Foundation exists to create, execute and support human-centered kindness events and recognizes good-doers through our good-doer outreach program.
What’s new or exciting at your place? Well by far I am most excited about re-launching BGTP. It has been more of a hobby of mine since I started it — until last fall when I met Oprah and Gayle at an event and they fell in love with the idea. Gayle even wore the BGTP shirt I gave her to the event the next day — attended by over 10,000 women, and then featured us in the March 2015 print and online issue of “O, The Oprah Magazine.”
We’ll have lots of great BGTP news coming up as we are forming our nonprofit, which will be called The Be Good to People Foundation. It should be up and running in the next 30 to 60 days. The purpose of the foundation is to support and created human-centered kindness events.
What strategy do you use to differentiate your business from your competition? There are many incredible kindness organizations out there, and we are incredibly grateful for each and every one of them. What differentiates Be Good to People is that it is so simple. It requires no explanation. When I started the company my son Hans was two and in a situation I could ask him whether that was “being good to people, or not being good to people” and he could answer correctly. He got it.
The bullying epidemic is very real but these “anti-bullying” programs are not terribly effective. They focus on a negative thing. The words “bully” and “bullying” are ambiguous — what exactly defines them? Not only do kids not know, adults don’t know. As a result, the words are misused, over-used and unfortunately, lose meaning. Be good to people is a very simple statement and call to action.
Also, we have incredibly cool products that people, see, wear, carry and use throughout the day. Having this simple reminder actually changes behavior. We have seen it, heard stories, received emails, over and over and over of how BGTP has caused someone to behave differently (more kindly) in a situation than they otherwise would have. I don’t know of any other business in our space that can say that.
What philosophy do you follow in dealing with your customers? What can your customers expect from you? Well … that we are going to be good to them.
Tell us a little about your background, education and experience: Founder Kris Wittenberg is a seasoned entrepreneur. She started her promotional products company, SayNoMore! Promotions over 16 years ago in San Francisco. She and her husband moved to the Vail Valley and have grown the only 100 percent locally owned and operated promotions company in the valley. Their product showroom in downtown Eagle offers clients professional consultation and actual product samples and case studies from over 25 years experience in executing successful marketing and promotions campaigns.
The idea for Be Good to People was inspired by a rude experience Kris had back in the spring of 2008 while running errands at lunch. The exact experience has long been forgotten but the idea that people need to be better to one another has not.
Once back in her office, she exasperatingly asked, “Why can’t people just be good to people?” Given her entrepreneurial spirit, her experience creating logo’d products and her longing for a friendlier world, Kris decided to put “Be Good to People” on a T-shirt and send a message to the world.
What is the most humorous thing that has happened at your business since you opened? We have such an incredible team of people at both Be Good to People and SayNoMore! Promotions — we laugh a lot. Most recently though, Aspen Kron, in her first week with BGTP kept referring to Be Good to People as “Be Good to Me.” We laughed out loud every single time.