Goggle Bar now open
Business name: The Goggle Bar by Eye Pieces of Vail.
Location: The base of Gondola One, Vail Village.
Date opened: July 2
Owner: Daniel Barry.
Contact information: Call 970-476-5775 or email firstname.lastname@example.org.
What goods or services do you provide? Helmets, goggles, audio, cameras and accessories for skiers, snowboarders and cyclists.
What’s new or exciting at your place? Most locals know us as Eye Pieces of Vail in that location. This spring, we had the opportunity to double the size of the store. What’s new and exciting is everything! We created a dedicated helmet, goggle, accessory concept and branded it The Goggle Bar. It’s literally a comfortable bar where you belly up and are “served” goggles, helmets, lenses and accessories. In addition, we expanded our eyewear and sunglass selection and we created a comfortable space for customers complete with charging stations. We are so excited for our customers to see it.
What strategy do you use to differentiate your business from your competition? For the past 34 years in Vail, we have focused on customers and their experience on the mountain. We make sure they are able to make a great purchase decision in the time they are here. We offer hands-on fitting of helmets, replace goggle lenses and recommend certain products that work well together. We often help customers set up their cameras or other high-tech devices so they can make the most of their ski days. We love working at the base area and making a customer’s day better through great service.
What philosophy do you follow in dealing with your customers? What can your customers expect from you? A five-star experience is our goal for every customer. From our staff to our products, the environment in our stores and the after-sale support, we strive to exceed expectations.
Tell us a little about your background, education and experience: We are opticians. We love optics and the technology around all things optical, from eyeglasses to sunglasses and prescription goggles to helmet integration. Many of the staff have more than 10 years’ experience in the optical industry and are nationally licensed. We consider ourselves lucky to be able to practice our craft here in the mountains. Our customers have such active and diverse lifestyles; we are constantly pushing our industry for the next great thing.
What is the most humorous thing that has happened at your business since you opened? Years ago, Daryl Hannah was staying in Vail Village. She has poor vision and wears contact lenses. She came to Vail and forgot all of her extra lenses and a case to keep them in. At night, she took the lenses out and put them in a glass of water on the night stand. You guessed it, she woke up thirsty and drank the lenses! She was escorted to our store at the top of Bridge Street by the concierge because she couldn’t see well enough to walk over — let alone go skiing. In the end, Dr. G. did a quick exam and fitted her with new lenses so she could go ski.
There are three keys to look at when deciding the bonus days: staffing, skier excitement and conditions.