Marketing to Millennials session slated for Tuesday |

Marketing to Millennials session slated for Tuesday

Daily staff report

EDWARDS — The 18- to 35 year-old generation represents one-third of the population and is now the single largest group within the workforce. Understanding how to engage with millennials is going to determine the success of your business. On Tuesday from 4 to 5 p.m., the Vail Valley Partnership, Hospitality Sales & Marketing Association International and local marketing agency, Hill Aevium, are partnering to offer a presentation to community members: No Money, No Time, No Problem — Marketing to Millennials. The session is set for 4 to 5 p.m. at Walking Mountains Science Center in Avon. The session is free for Vail Valley Partnership and Hospitality Sales & Marketing Association International members, and $10 for members of the general public. RSVPs are due by Monday.

“We’re striving to reach people in compelling ways that inspire them,” said Roy Kaufman, creative director at Hill Aevium. “The world lives on social media, and it’s driven by this younger crowd. We’d better do our best to understand them and talk in their language because they are the biggest and most influential generation to date.”

The session will cover marketing tips and strategies you can execute as soon as you walk away. It will run through the importance of connecting with this generation, the direction of social media, the authenticity of leveraging user-generated content and the tracking of marketing efforts. The presentation will occur over happy hour and Crazy Mountain Co. beer will be served. Kaufman and Jill Coyle from Hill Aevium will lead the conversation, and encourage attendees to bring any questions on the topic.

For more information, go to millennials/ or

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