Vail Daily column: Retail campaign benefits charitable fund | VailDaily.com

Vail Daily column: Retail campaign benefits charitable fund

Daily staff report
newsroom@vaildaily.com

VAIL — For more than a decade, Vail Resorts Retail has raised over $500,000 in donations along with Vail Resorts Epic Promise matching funds support. Epic Promise is the charitable giving arm of Vail Resorts that matches 50 cents for every $1 donated up to a $100 during the annual holiday giving campaign. This year’s Eagle County recipient is the Vail Valley Charitable Fund, whose mission is to provide financial assistance to Eagle County locals experiencing a medical crisis.

What VVCF Does

When an accident, illness, or medical catastrophe occurs, the Vail Valley Charitable Fund is there to help. Due to a much higher cost of living in Eagle County, the scarcity of affordable health insurance, and high co-pays and deductibles, a responsible working person can quickly become financially disabled if he or she is faced with a medical crisis. Founded in 1996, the Vail Valley Charitable Fund has distributed more than $7 million to assist over 1,300 residents. More than 85 percent of funds raised by the Vail Valley Charitable Fund go directly to assist locals in need.

“We are excited to support the Vail Valley Charitable Fund through this annual campaign,” said Kenny Friedman, senior promotions specialist with Vail Resorts Retail. “The relief and hope provided by the VVCF are part of what makes this community so special.”

A serious illness or injury not only affects the patient’s ability to make a living, but it affects the caregivers as well. Time off work to go to doctors’ appointments, physical therapy, and chemo plus taking care of children … all are necessary tasks that can mean a reduced second income. Medical crises are the most common causes of personal bankruptcy in the United States and financial barriers frequently stand in the way of focused medical treatment and recovery.

Focus on Healing

The Vail Valley Charitable Fund helps those living and working in Eagle County, not only with direct financial assistance, but also by negotiating discounts, setting up payment plans, paying down financial obligations to a manageable level and helping cover the cost of routine living expenses. This allows those in crisis to focus their attention on healing.

The Gagnon family experienced the difference that the Vail Valley Charitable Fund can make first hand. When their newborn son was airlifted to ICU for a second time after his emergency heart surgery, they knew they had great financial challenges ahead. A grant from the Vail Valley Charitable Fund allowed them to focus on healing rather than stressing about the burden of their medical bills.

How To Donate

Through Jan. 9, all 50 Vail Resorts Retail stores in Eagle County will collect donations for the Vail Valley Charitable Fund. Epic Promise will match 50 cents to every $1 donated, on contributions up to $100.

For more information about the Vail Valley Charitable Fund and to find out where you can donate, visit http://www.vvcf.org.