Vail events board is now accepting applications
VAIL —The Vail Commission on Special Events is accepting funding requests from special event producers for 2017 events occurring in Vail. The proposal guidelines and accompanying information are available at http://www.vailgov.com/commission-on- special-events or at the Vail Municipal Building.
The town of Vail has been a leader in delivering a world-class calendar of events which grows partner brands, generates revenues and supports causes that are local to global in scale. The Commission on Special Events is seeking innovative and exciting proposals for special events throughout 2017 and beyond that support the collective vision of Vail as the world’s “Premier International Mountain Resort Community.”
Using research results provided by the Vail Local Marketing District and RRC Associates, the commission has developed special event rating criteria that will be used to evaluate all proposals with respect to how they align with a strategic approach to providing a diverse calendar of events which are well matched to the Vail brand and that exceed the expectations of a sophisticated and international clientele.
Producers will self-select one of two categories when submitting a request for funding. While all submittals are reviewed with a strong eye as to how well they support the Vail brand, the community, recreational and cultural events are measured primarily with respect to how well they will drive destination visitation. Educational and enrichment events are evaluated by how they contribute to life-long learning, a sense of well-being and enhanced quality of life. These categories have different criteria and scorecards tailored to the type of event.
In 2016, the commission provided nearly $1 million in sponsorship funding for 38 events in Vail, including the GoPro Mountain Games, Vail Summer Bluegrass Series, Vail Farmers’ Market and Art Show, Gourmet on Gore, Snow Daze, Vail America Days, Vail Arts Festival, Vail Film Festival, Taste of Vail, Vail Oktoberfest, Vail Lacrosse Shootout, Kids Adventure Games, Pink Vail and Spring Back to Vail. The funds are allocated to the commission by the Vail Town Council, and come from the general fund and revenue generated annually by the Vail business license fees.
Also in 2016, the Commission on Special Events allocated money from the event budget to independently survey every event funded at $10,000 or more to have a consistent measurement of the return on the town’s investment in special events.
Event funding applications are due Oct. 3 no later than 4 p.m. Qualifying applications will be reviewed by the commission at a special meeting on Oct.19. Final funding allocations will be determined by the commission at a special meeting on Oct. 26.
Questions about the requests should be sent via email to Laura Waniuk, Event Liaison Specialist, at firstname.lastname@example.org by Aug. 29 at 5 p.m. All submitted questions and answers will be posted on the website on Sept. 2.
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