Vail Valley marketing firm Hill Aevium earns award
EDWARDS — Area marketing and advertising firm Hill Aevium recently received recognition from the Hospitality Sales & Marketing Association International organization.
Selected from a field of more than 1,300 entries, Hill Aevium was named a 2015 Silver Adrian Award winner in the Direct Mail category for its successful work on the “Grand Junction — Spice Up Your Next Meeting” campaign. Account executive Jill Coyle said the goal of the campaign was to invite Colorado meeting planners to an event showcasing the many amenities and activities offered in Grand Junction.
“We exceeded our goal of a 10 percent response rate, achieving 13.92 percent in responses and met our goal of over 50 attendees, achieving 84 attendees at the two events.”
The association also presented Hill Aevium with a Bronze Adrian Award for its campaign titled “Dramatically Different” for the Grand Junction Visitor & Convention Bureau. Coyle said the effort included a complete rebranding for Grand Junction, which has struggled for the past five years with a decline in visitors and group business.
“Our campaign focused on how the grandeur of Colorado’s Wine Country is dramatically different from anything else in Colorado. Our efforts resulted in a 7.6 percent year-to-date increase in lodging tax collections,” Coyle said.
About Adrian Awards
The HSMAI Adrian Awards honor creative brilliance and best practices in hospitality, travel, and tourism-related marketing. In its 59th year, the competition has evolved into the world’s most renowned and prestigious advertising, public relations and digital marketing competition specifically tailored for the hospitality, travel and tourism industries.
For more information, go to http://www.hillae vium.com or call 970-926-6700.
Vail Mountain has transformed a forgotten shack atop Chair 4 into its new Legacy Hut, a warm-up area designed to celebrate the mountain’s history.