Vail Valley Partnership unveils membership tiers

AVON — The Vail Valley Partnership has announced new membership tiers allowing more flexibility for benefits at varying price points. New membership tiers go into effect Jan. 1.

The Vail Valley Partnership is dedicated to helping businesses of all sizes grow and prosper, and the organization believes that every business is integral to the success of the valley as a whole. As such, the Vail Valley Partnership has developed a new membership structure that is heavy on both business enhancements and value. Members have access to a number of marketing benefits, educational programs, cost-saving opportunities and networking events throughout the year.

“The Partnership is always looking for innovative ways to help local businesses grow their brands and their customer base,” VVP CEO Chris Romer said. “We believe our new member tiers will help increase awareness of our members to destination visitors, locals and seasonal residents, and at the same time, add value to all stakeholder groups.”

Previous investment levels were Base, Alpine and Summit. That has now expanded to seven membership levels (not including the complimentary One Valley membership for all businesses throughout the Vail Valley).

The new membership levels are:

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• Cornerstone: Dues, $10,000; value, $38,310

• Platinum: Dues $6,500; value, $29,045

• Gold: Dues, $3,500; value, $21,085

• Silver: Dues, $1,000; value, $8,355

• Bronze: Dues, $595; value, $3,545

• Copper: Dues, $375; value, $2,715

• Base: Dues, $250; value, $865

• One Valley: Dues, complimentary; value, $100

Key benefits at these community investment levels include the ability to reserve a spot in the News & Views E-Newsletter, access to join a Leads Group and free admittance into networking business mixers.

For more, call Lorrie Johnson Cooper at 970-477-4001, email or go to

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