Xssentials hires head of business development for luxury division | VailDaily.com

Xssentials hires head of business development for luxury division

Daily staff report
newsroom@vaildaily.com

DENVER — Technology services company Xssentials has hired Rachelle Folsom as head of business development for its luxury division. Previously, Folsom spent over six years at the respected design and interiors magazine Luxe, eventually becoming publisher and regional director of the Colorado edition.

“As publisher of Luxe in Colorado, I have watched Xssentials emerge as the clear industry leader in luxury home technology,” Folsom said. “I am thrilled to be aligned with such a strong, well-rounded company as I return to the design services side of this industry.”

‘ULTIMATE BRAND AMBASSADOR’

Her work in covering the region’s best luxury residential architects, designers and community builders has given Folsom great insight into these professionals — and the home owners they serve. According to Xssentials management, this unique understanding of the high-end residential market makes Folsom the “ultimate brand ambassador” for Xssentials.

“Having Rachelle in the market will give us a proactive voice in communicating with our clients, raising awareness and expanding Xssentials’ positive brand,” said Brad Thiess, Denver’s area president. “Her professionalism and knowledge of our clientele is second to none.”

Xssentials is one of the largest control and integration companies in the United States. With offices in Aspen, Denver, Glenwood Springs, Vail and Jackson Hole, Wyoming, Xssentials works with architects, designers, homebuilders and homeowners to provide automation, control and audio-visual systems for residences, apartments, yachts, vacation homes and corporate offices. For more information, visit http://www.Xssentials.com.