Antlers at Vail receives several new luxe upgrades |

Antlers at Vail receives several new luxe upgrades

Antlers at Vail interior upgrades in recent months have included granite countertops, stainless appliances and new flooring.
Special to the Daily |

VAIL — Nine months — and plenty of construction — after the Antlers at Vail hotel launched a plan with the goal of bringing 100 percent of its suites up to Vail’s highest “platinum” ranking for lodging, more than half of the condominium hotel’s units have received the luxe upgrades — and the Antlers is boasting a new logo and website to celebrate its new look.

Designed by Denver-based Wigwam Creative, Antlers at Vail’s new logo offers a clean, modern approach while incorporating Vail’s European cachet, as well as the hotel’s popular elk antlers theme — on view in the iconic bronze statue of two clashing elk in the hotel’s courtyard.

Emphasizing Photography

The just-launched website emphasizes photography — including the newly upgraded units as photographed by Michael Rawlings and styled by Amy Lewis — and presents the old site’s familiar color palette in a new way. Created by Vail-based Nichols Interactive, the new is a responsive site that automatically adjusts to devices used to access it, and puts the most valuable information at the user’s fingertips while highlighting the fun personality of the Antlers’ blog and valuable feedback from travelers on TripAdvisor.

“Our logo and corporate identity was 40 years old, and as comfortable as we were with it — too comfortable, probably — as we began to see the amazing results of our Unit Quality Improvement plan moving us toward becoming an overall platinum-rated property, we realized it was time for a new logo and visual brand to represent the new Antlers,” said Antlers General Manager Rob LeVine. “Both because of our name and our well-known courtyard sculpture, we felt it was important to keep the elk and antlers as part of our logo. Plus, we wanted to convey that although we look better, our values remain the same, emphasizing our ‘the answer is yes, now what is the question?’ approach to customer service, our family feel and our strong role as a community partner.”

Luxe Upgrades

Unique to vacation destinations, Vail Valley Partnership manages a Lodging Quality Assurance program that provides a standardized rating system for all units rented through the Vail Valley’s central reservation systems, with platinum representing the highest level of room appointments. Antlers at Vail interior upgrades in recent months have included granite countertops, stainless appliances, new flooring, new lighting and entertainment systems, new fireplaces, furnishings and much more — with resulting upgrades to the platinum LQA scores.

“We’re getting great feedback from our loyal guests who have been coming here for years about the changes both here at the Antlers and on our website, which is so important to us,” LeVine said. “And at the same time we hope our new look and website presence will make it easier for new guests to find us and see what we have to offer.”

For more information or to make reservations, call 1-800-843-8245 or visit http://www.antlers

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