Aspen lift ticket peaks at $99, Vail will hit $108
ASPEN, Colorado – The Aspen Skiing Co. will raise its lift ticket prices to their highest level of the season at $99 starting today, while Vail and Beaver Creek will break the $100 barrier with their single-day, window price, information from the resorts shows.
The Aspen Skiing Co. ratcheted up its single-day, window price since the start of the season as more terrain became available. The $99 price starting today will be the Skico’s peak for the season, said Skico spokesman Jeff Hanle. The company charges a $5 refundable deposit for a radio frequency card needed to pass through chairlift gates.
Skico charged $96 for its maximum single-day ticket price both last ski season and the prior season.
Hanle said Skico officials decided some time ago that the company wouldn’t exceed the $100 barrier this season. Its holiday pricing was kept under wraps until Friday.
Vail and Beaver Creek will be among the first, if not the first, to crack the $100 barrier. The website for Vail and Beaver Creek says that the window price for a single-day lift ticket will be $102 from Dec. 17 through Christmas Day. From Dec. 26 through Dec. 31, the ticket will climb to $108. From Jan. 1-14, it will be $102.
Breckenridge will charge a peak window rate of $104 during the holidays, while Keystone will charge $99. Both ski areas are owned by Vail Resorts.
Vail Mountain’s website features the prices offered for purchases at least seven days in advance. The online, advance purchase price is $94 rather than $102 for now through Christmas Day, and $99 rather than $108 for the big holiday week. A consumer needs to read the fine print and click a link to realize the window price is higher than the advance, online purchase price.
The Aspen Times reported Nov. 24 that Vail’s pricing wouldn’t exceed $99 during the holidays, but that was only for ticket purchases at least one week in advance.
Ski industry officials maintain that the single-day lift ticket price receives more scrutiny than it merits. Most customers are able to take advantage of discounts, resort operators claim.
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