Aspen mum on single-day lift ticket price
ASPEN, Colorado ” The Aspen Skiing Co. is keeping its single-day lift ticket price for the 2008-09 season a secret, for now.
The company returned to a strategy of withholding the walk-up window price until the season gets under way and all four of its ski areas are open, spokesman Jeff Hanle confirmed. The walk-up price, the most expensive, was $87 last winter. That was an increase of $5.
“It will certainly be more than it was last season,” Hanle sad. That suggests the Skico will top the $90 barrier.
Aspen, Deer Valley, Utah, or Vail usually take honors for the most expensive single-day ticket in the land. The $92 ticket at Vail and Beaver Creek was the highest last season. Vail also typically doesn’t announce its single-day lift ticket prices until the season starts.
Hanle said Aspen didn’t want to divulge its price in advance to its competitors. And other resorts’ prices don’t influence Aspen’s pricing, he insisted.
The company has had a rather schizophrenic policy on single-day lift ticket prices over the past 20 years. Former company President Bob Maynard refused to divulge the single-day ticket price in advance because he said the media unfairly concentrated on it. The attention was out of perspective for the relatively low sales of that walk-up ticket, he said.
In recent years, Aspen has announced its single-day price in advance of ski season.
Aspen is trying to get customers who buy lift tickets to concentrate on its advance purchase, multi-day discounts. Those prices were announced Thursday.