Aspen Skiing Co. goes a-twitter
ASPEN, Colorado ” It might be offseason, but the Aspen Skiing Co. is still a-twitter.
The company has embraced Twitter ” the micro-blogging service ” as another marketing tool and way to communicate with customers who want the latest information.
“There are a lot of opportunities. We’re still exploring it,” said Skico spokesman Jeff Hanle.
The Skico started using Twitter late last winter by posting messages at the http://www.twitter.com website. It invited people who were already receiving its e-mails to become “followers” of its Twitter posts, also known as Tweets. The Skico Twitter account showed it had 276 followers as of Friday.
The Tweets are sort of like e-mails, but they are short and don’t appear in your e-mail program’s in-box. You retrieve the Tweets from the Skico’s Twitter account.
Tweets can only be 140 characters long, and the website clearinghouse encourages constant updates. There seems to be an ever-present box that asks members, “What are you doing?”
Hanle said Twittering will be a good tool to use next ski season to provide weather updates, information on specials and alerts about events. Followers can have instant access to snowfall totals and changing conditions, like the closure of chairlifts because of high winds.
Recent Skico Tweets notify followers that the Silver Queen Gondola on Aspen Mountain opens this weekend. Another advertises $175 per night deals at the Little Nell Hotel for Colorado residents between May 21 and June 17.
One of the more intriguing Skico Tweets says, “check out the 34 reasons to drink in a ski town @ ski_net. guess which two aspen bars made the top 10?!” (Here’s a hint ” one of them is in Woody Creek.)
Hanle said the Skico marketing and communications staff anticipates that Tweets will become a more important tool for them to use, along with a Facebook account and other social networking tools. They are scrambling to learn how to use those new tools, “especially old guys like me,” he said. “It’s a brand new world.”