Avon seminar offers Web marketing tips | VailDaily.com
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Avon seminar offers Web marketing tips

Brainstorming can often be a total waste of time. It’s not that good ideas are necessarily hard to find, it’s just that when practicality meets ideas, some ideas quickly turn from possibilities to fluorescent swamp gas.

Some however, live up to expectations and that’s how the Vail Valley Partnership’s new business seminar series, “Ask the Experts,” was born. The goal was simple ” create an event that is informative, free, broad in scope and appeal, and that adds value for our members. So, on Wednesday, October 8, from 5:30 ” 7 p.m., member businesses can attend a 90-minute idea exchange with experts in the field of Internet and Web-based marketing.

Our panelists for the first event in this series are well-known “super-geeks,” Bill French of MyST Technology Partners, Betty Neal from Vail.net and Colorado.net Online Vacation Planners, Kyle Gosnell of Interactive Innovations and Leah Olson of Colorado Mountain Express.



MyST Technology Partners of Dillon has participated in the National Presentation for Search Engine Strategies, SoCAL PR Conference and the Media Relations Summit ’09. Bill French has broad expertise in social network design, advertorial marketing, Google visibility and search engine optimization.

Kyle Gosnell heads up Interactive Innovations of Vail, a search engine and Internet marketing company with an impressive client roster of Fortune 100 companies. He has 15 years of Internet marketing experience.



Since 1996 Betty Neal has managed vail.net and Colorado.net Online Vacation Planners. Her popular portals help thousands of Vail, Beaver Creek and Summit County guests plan their vacations each year.

Rounding out the panel is Leah Olson of Colorado Mountain Express. Leah manages and implements all CME Web sites including managing blogs, social media outlets and twitter job opportunities. She’s been integral in creating interactive, on-line marketing efforts that have proven inexpensive, effective and measurable.

The panel will speak to issues critical to small business, including ranking high in Google and other search engines with a long tail search strategy, participating in the blogosphere, twittersphere and the conversational Web, second-tier search, content syndication, using gadgets and designing and implementing moderated and branded social networks.



“Ask the Experts” will also provide plenty of time for questions and answers to address individual business needs and concerns. It will be fast-paced, fresh, relevant and we hope will launch a great series of events. Future topics for the monthly program will include topics including contract law, finance and accounting, commercial lending and media planning/buying.

The events will take place in the conference room at the Vail Valley Partnership ” in the Traer Creek Plaza building in Avon ” so space is limited to one attendee from each member company on a space-available basis. To reserve your place, call or e-mail Ruthie Carlson, 970-477-4001 or rcarlson@visitvailvalley.com. This is going to be a fun, fast paced event, at a price you can’t beat ” free. The seminar will be full of stuff you can use immediately to build your business, so if you’re not in the know on this important stuff, come and “Ask the Experts.”

Michael Kurz is president and CEO of the Vail Valley Partnership.


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