B-LineXpress acquires Vail Valley transportation operator RJ Limos
EDWARDS — Local luxury private transportation and limousine service provider B-LineXpress recently announced that it has acquired longtime local transportation provider RJ Limousines of Vail.
Now the second largest private transportation operator in the Rocky Mountains region, this acquisition marks an expansion for B-Line, as it looks to increase its depth in the three primary markets that both B-Line and RJ Limos service — Eagle Valley, Roaring Fork Valley and Denver.
As a result of the deal, B-Line will acquire key aspects of RJ Limos’ infrastructure, including affiliate contacts, websites, domains and customer database. While B-Line will not be acquiring any of RJ-Limos’ vehicle assets, it has opted to absorb some of RJ Limos’ drivers.
“In our business, contacts and relationships greatly impact the bottom line, so while this acquisition is indicative of our growth, it will also allow us to reach even further into our existing markets,” said Chris Bookidis, who founded B-Line with co-owner Nate Pippett.
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Based in Edwards, B-Line’s operations started with two vehicles and one employee in 2007. Ten years later, its fleet has grown to 16 vehicles and the company employs as many as 30 drivers who specialize in mountain transportation.
“With this acquisition, we project a 100 percent increase in revenue in 2017, but this acquisition is about more than the bottom line; it is about maintaining the B-Line culture,” Bookidis said. “We deliver only the best on both ends: Our customers receive a luxurious and safe transportation experience, and our employees enjoy comprehensive benefits that rival the best mountain employers.”
A significant portion of B-Line’s business was retail and private transportation, such as airport commutes, and corporate business was supplementary. By contrast, RJ Limos owner and founder Robert Milfeld’s business and affiliates had ties to corporate business, particularly non-emergency medical transportation.
“As Robert exits the industry, we have an opportunity to build on the foundations that he established with weddings, special events, and commercial entities in the valley and bring them into the B-Line fold,” Pippett said. “Though we never directly competed, both of our companies prioritized safety and service, and that will continue as we serve our community on all levels.”
Reservations and more information can be obtained via call or text to 800-423-0929, through aspenvaillimo.com or via the B-LineXpress mobile app.
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