Bach on the Rocks is for the ‘kids’
EDWARDS – A classical music performance isn’t the place you’d expect to see Gen-Xers; metrosexuals, perhaps, but those who frequent the symphony are past the age of paying college tuition for their children. Life for the 20- to 40-something crew is usually too hectic and harried to take a couple of hours here and there to set aside time for a bunch of old dead guys, like Bach, Chopin or Dvorak.
I’ve often contemplated the future of classical music. I’m concerned it could be added to the endangered species list. Tickets can be pricey and the music sometimes might seem a little out of reach. We’re definitely a society of convenience, ease, and instant gratification. Many view classical music as not fitting that lifestyle; for me, it’s yoga for the soul.Bravo! Vail Valley Music Festival, though, is making a “concerted” effort to keep the music alive by rejuvenating and educating the audience, as well as keeping it affordable.
Undoubtedly, the musical gifts that Bravo! brings to our valley are a treasure – from Christopher Seaman’s flamboyant directorship of the Rochester Philharmonic to the Dallas Symphony and the world-acclaimed New York Philharmonic.Bach on the Rocks is the young professional guild of Bravo. The majority of the members are single, though there are many young couples – some even with children. What the creative team from Bravo! has done is to make the summer series not only affordable, but also fun and interesting. Their goal is to provide diversified social and networking opportunities surrounding cultural events, especially during the Bravo! season.
Recently, they began their membership drive with a cocktail party at Balata at the Sonnenalp Club in Singletree.”I’ve been coming to Vail since I moved to Denver in 2000,” said Megan Frigon, who is heading Bach on the Rocks this year. “It wasn’t until I joined in 2003 that I began to make local friends and connections. For me, it’s been a great avenue to meet people while supporting the cultural arts in our local community.”
Currently, the organization has around 150 members, and Frigon’s goal is to increase that number to 200, with 50 or so “core” members who actively participate in events and regularly attends Bravo! Concerts. Membership – which runs $89 until June 10 and then goes up to $125 afterward – piles on the perks: including a season lawn pass to all Bravo! concerts at the Ford Amphitheater; receptions and social events; discounts on wine; and, of course, the opportunity to meet new people and network, and have fun.
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