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Bair Ranch inches forward

Staff Reports

Efforts to protect the Bair Ranch property in western Eagle County took a step forward last week as the two Bair brothers, Craig and Legrande, reached agreement with The Conservation Fund, a Boulder-based nonprofit organization charged with negotiating a conservation easement for the property.”We’ve been waiting a long time for this kind of good news,” said Cindy Cohagen, executive director of the Eagle Valley Land Trust, the local organization spearheading the effort. “Now that The Conservation Fund has successfully negotiated with the Bair brothers, we can get on to the important task of fund raising to meet the final price.”Under the terms of the deal, the 4,300-acre historic Bair Ranch would be placed under a conservation easement, meaning that it will be protected from any future real estate development. In addition, approximately 500 acres along the Colorado River and I-70 will be purchased outright by the Bureau of Land Management (BLM) for public use.Funding for the $5.3 million deal includes $1.5 million from the BLM, $1 million from Great Outdoors Colorado (GOCO) and approximately $180,000 in private donations to date. The next step is to re-secure $2 million in funding through the newly created Eagle County Open Space Advisory Committee and the Eagle County Commissioners.”The key to all of this now is Eagle County,” noted Cohagen. “We can raise the remaining $600,000 from within the community, but for the deal to work we need the commissioners to re-commit to the $2 million they had promised before.”The Bair Ranch project should be presented to the Open Space Advisory Committee within the next few weeks. The committee will review the project, and pass along its recommendations to the Eagle County Commissioners for their final decision.VR names new VPVail Resorts recently hired Ian Arthur, senior director of marketing and brand management for Frontier Airlines for the past two years, to serve as the ski company’s vice president of marketing for Vail and Beaver Creek resorts.From 1997 to 1999 Arthur served in various capacities at Nike Inc., including director of sales for golf apparel, director of U.S. footwear marketing and global director of tennis.”I am very excited to join the dynamic team of people at Vail and Beaver Creek and the opportunity to leverage my background in both the travel and sports industries to market two of the most prominent resorts in the world,” Arthur said.Arthur will begin his new position at Vail Resorts on Feb. 9. His position was left vacant earlier this season when the company restructured its marketing and sales efforts, creating a more even balance between marketing of the individual resorts and the efforts the resorts undertake as a group.As part of the restructuring, CEO Adam Aron promoted Chris Jarnot, former vice president of marketing for Vail and Beaver Creek, to vice president of marketing and sales for Vail Resorts. Jarnot oversees the corporate marketing and sales group that includes pricing and research, online marketing and sales, integrated marketing services, corporate communications, strategic alliance, central reservations, and domestic and international sales.”What a great decision it was to promote Chris Jarnot. His extensive destination marketing experience and his track record and familiarity with our company made him the perfect candidate to oversee our marketing and sales efforts,” Aron said.”I’m very excited to work with all five of our resorts,” Jarnot said. “We have an enormous opportunity to create a significant strategic advantage and grow our business at each of our mountains by working collaboratively in ways that no single resort could on its own.”– Vail Trail staff reports


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