Currents Fine Jewelers
A.E. Betteridge Jewelers
Rob DeLuca gets awfully excited about watches. “It’s probably the foremost piece of jewelry for a man to wear,” explained the owner of Currents Jewelers. “In recent years watches have become much more promoted and internationally advertised, so the awerness of fine Swiss and European watches has increased. Men who like finer machines, such as cars, follow suit.” He and his customers appreciate a beautiful time-keeping device, but what keeps them thinking about and dreaming of watches is the concept of high complications. Limited edition watches are all fine and good, but watches that require multiple hand-finished mechanisms to keep track of the date, the moon’s cycle and more get their blood pumping. “Men become fascinated by the beauty and the complexity of these mechanical watches.”
AE Betteridge in Vail and Beaver Creek has an exclusive selection of high-end time pieces. When Rob Shay, watch buyer for all the mountain stores and manager of the Beaver Creek shop, discovers a particular watch he wants to carry, it’s no easy task. “We tend to try to get the most unique pieces these companies make,” he said. “Sometimes we wait a year and a half to get them in stock after we’ve place the order.” Betteridge carries roughly 14 watch lines, including Cartier and Patek Philippe. Down valley in Edwards, Portofino has been selling jewelry and watches for nigh on a decade. Their watch selection includes Fossil, Citizen and Festina ” the official timekeepers of the Tour de France. “We like to cater to the locals,” said owner Jenny Hetei. “We’re eclectic and we offer a variety of price ranges. Portofino’s down to earth. We don’t make people feel like they can’t afford to be in here.”
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